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Senior Sponsoring Editor: Neeraj Bhalla
Editorial Assistant: Linda Albelli
Content Producer: Sugandh Juneja
Copyright © 2019 by Pearson Education, Inc. or its affiliates. All Rights Reserved. Manufactured
in the United States of America. This publication is protected by copyright, and permission
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Unless otherwise indicated herein, any third-party trademarks, logos, or icons that may appear in
this work are the property of their respective owners, and any references to third-party
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promotion of Pearson’s products by the owners of such marks, or any relationship between the
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,Test Bank for Strategic
Management and
Competitive Advantage
, Strategic Management
and Competitive
Advantage:
Concepts and Cases
Sixth Edition
Jay B. Barney
William S. Hesterly
New York, NY
Strategic Management and Competitive Advantage, 6e (Barney)
Chapter 1 What is Strategy and the Strategic Management Process?
1) A firm's ________ is defined as its theory about how to gain competitive advantages.
A) objective
B) mission
C) vision
D) strategy
Answer: D
, Diff: 1 Page Ref: 4
Learning Obj.: 1.1: Define Strategy and Describe the Strategic Management Process.
AACSB: Analytical Thinking
2) A sequential set of analyses and choices that can increase the likelihood that a firm
will choose a strategy that generates competitive advantages is the
A) organizational change process.
B) strategic management process.
C) mission statement process.
D) goal setting process.
Answer: B
Diff: 2 Page Ref: 5
Learning Obj.: 1.1: Define Strategy and Describe the Strategic Management Process.
AACSB: Analytical Thinking
3) A firm's ________ is its long-term purpose that defines both what it aspires to be in the
long run and what it wants to avoid in the meantime.
A) mission
B) strategy
C) objective
D) goal
Answer: A
Diff: 1 Page Ref: 5
Learning Obj.: 1.1: Define Strategy and Describe the Strategic Management Process.
AACSB: Analytical Thinking
4) The strategic management process begins when a firm
A) determines its objectives.
B) defines its mission.
C) makes a strategic choice.
D) implements its strategy.
Answer: B
Diff: 2 Page Ref: 5
Learning Obj.: 1.1: Define Strategy and Describe the Strategic Management Process.
AACSB: Analytical Thinking
the use of instructors in teaching their courses and assessing student learning.
Dissemination or sale of any part of this work (including on the World Wide Web)
will destroy the integrity of the work and is not permitted. The work and materials
from it should never be made available to students except by instructors using the
accompanying text in their classes. All recipients of this work are expected to
abide by these restrictions and to honor the intended pedagogical purposes and
the needs of other instructors who rely on these materials.
Director of Portfolio Management: Stephanie Wall
Senior Sponsoring Editor: Neeraj Bhalla
Editorial Assistant: Linda Albelli
Content Producer: Sugandh Juneja
Copyright © 2019 by Pearson Education, Inc. or its affiliates. All Rights Reserved. Manufactured
in the United States of America. This publication is protected by copyright, and permission
should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval
system, or transmission in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise. For information regarding permissions, request forms, and the
appropriate contacts within the Pearson Education Global Rights and Permissions department,
please visit www.pearsoned.com/permissions/.
PEARSON, ALWAYS LEARNING, and MYLAB are exclusive trademarks owned by Pearson
Education, Inc. or its affiliates in the U.S. and/or other countries.
Unless otherwise indicated herein, any third-party trademarks, logos, or icons that may appear in
this work are the property of their respective owners, and any references to third-party
trademarks, logos, icons, or other trade dress are for demonstrative or descriptive purposes only.
Such references are not intended to imply any sponsorship, endorsement, authorization, or
promotion of Pearson’s products by the owners of such marks, or any relationship between the
owner and Pearson Education, Inc., or its affiliates, authors, licensees, or distributors.
,Test Bank for Strategic
Management and
Competitive Advantage
, Strategic Management
and Competitive
Advantage:
Concepts and Cases
Sixth Edition
Jay B. Barney
William S. Hesterly
New York, NY
Strategic Management and Competitive Advantage, 6e (Barney)
Chapter 1 What is Strategy and the Strategic Management Process?
1) A firm's ________ is defined as its theory about how to gain competitive advantages.
A) objective
B) mission
C) vision
D) strategy
Answer: D
, Diff: 1 Page Ref: 4
Learning Obj.: 1.1: Define Strategy and Describe the Strategic Management Process.
AACSB: Analytical Thinking
2) A sequential set of analyses and choices that can increase the likelihood that a firm
will choose a strategy that generates competitive advantages is the
A) organizational change process.
B) strategic management process.
C) mission statement process.
D) goal setting process.
Answer: B
Diff: 2 Page Ref: 5
Learning Obj.: 1.1: Define Strategy and Describe the Strategic Management Process.
AACSB: Analytical Thinking
3) A firm's ________ is its long-term purpose that defines both what it aspires to be in the
long run and what it wants to avoid in the meantime.
A) mission
B) strategy
C) objective
D) goal
Answer: A
Diff: 1 Page Ref: 5
Learning Obj.: 1.1: Define Strategy and Describe the Strategic Management Process.
AACSB: Analytical Thinking
4) The strategic management process begins when a firm
A) determines its objectives.
B) defines its mission.
C) makes a strategic choice.
D) implements its strategy.
Answer: B
Diff: 2 Page Ref: 5
Learning Obj.: 1.1: Define Strategy and Describe the Strategic Management Process.
AACSB: Analytical Thinking
