The limitations and constraint of marketing
Sales of goods act 1979
This law means that the person selling the product or service, has the legal right to do so.
If you are selling goods by description, such as newspaper, or catalogue, the goods have
to correspond with the description. This also applies to selling goods by sample - the rest
of the goods have to have the same quality of the sample product. This applies to both
McDonalds and Pret A Manger. McDonalds have to have the legal right to sell their
products, however they don't sell by description in newspaper as they show pictures and
promote the food instead of describing it, they also don't sell in catalogues. Pret A
Manger also has the legal right to sell their products, and they do sell by catalogue, so
their products have to correspond to their description.
Unfair Trading Regulation 2008
This law is to ensure traders act honestly and fairly towards their customers. This applies
both to McDonalds and Pret A Manger, as their customers is purchasing goods/services
from them.
Consumer Credit Act 2006
This law requires most businesses that lend money to customers or offer goods and
services on credit or engage on certain credit activities to be licenced by OFT. Trading
without a licence in such cases is a criminal offence and can result in a fine and/or
imprisonment. This doesn't not apply to McDonalds as they don't offer credit for their
products, however Pret A Manger do offer credit accounts / catalogues for their products.
Data protection act 1998
This law is aimed at making sure that businesses act fairly towards their customers, this
applies to both McDonalds and Pret A Manger, and they sell products to customers. This
will allow customers to be protected, and businesses treat them fairly.
Distant Selling Regulation 2000
This law is to stop companies from advertising junk food, horror, and sexual scenes to
children. This applies to both Diesel and Kellogg's. Pret A Manger offer a children's kids
menu, so they will have to comply with the advertising act, and McDonalds is classed and
junk food as it sugar and salt content, so they use cartoons to advertise, and characters
instead of children.
Sales of goods act 1979
This law means that the person selling the product or service, has the legal right to do so.
If you are selling goods by description, such as newspaper, or catalogue, the goods have
to correspond with the description. This also applies to selling goods by sample - the rest
of the goods have to have the same quality of the sample product. This applies to both
McDonalds and Pret A Manger. McDonalds have to have the legal right to sell their
products, however they don't sell by description in newspaper as they show pictures and
promote the food instead of describing it, they also don't sell in catalogues. Pret A
Manger also has the legal right to sell their products, and they do sell by catalogue, so
their products have to correspond to their description.
Unfair Trading Regulation 2008
This law is to ensure traders act honestly and fairly towards their customers. This applies
both to McDonalds and Pret A Manger, as their customers is purchasing goods/services
from them.
Consumer Credit Act 2006
This law requires most businesses that lend money to customers or offer goods and
services on credit or engage on certain credit activities to be licenced by OFT. Trading
without a licence in such cases is a criminal offence and can result in a fine and/or
imprisonment. This doesn't not apply to McDonalds as they don't offer credit for their
products, however Pret A Manger do offer credit accounts / catalogues for their products.
Data protection act 1998
This law is aimed at making sure that businesses act fairly towards their customers, this
applies to both McDonalds and Pret A Manger, and they sell products to customers. This
will allow customers to be protected, and businesses treat them fairly.
Distant Selling Regulation 2000
This law is to stop companies from advertising junk food, horror, and sexual scenes to
children. This applies to both Diesel and Kellogg's. Pret A Manger offer a children's kids
menu, so they will have to comply with the advertising act, and McDonalds is classed and
junk food as it sugar and salt content, so they use cartoons to advertise, and characters
instead of children.
