In this assignment I'll be presenting different types of complex internal business
information using three different methods appropriate to the user's needs. Secondly
I'll be producing a corporate communication and this will be done by a poster.
Thirdly I'll be evaluating the external corporate communication of an existing
product or service. Lastly I'll be evaluating the effectiveness of business information
and its communication as key contributors to the success of an organization and I'll
be giving examples to explain my points.
Chart form
(Millions)
Year-end 2013 2012 % B/(W)
change
Company sales $11,184 $11,833 (5)
Franchise and 1,900 1,800 6
license fees and
income
Total revenues $13,084 $13,633 (4)
Operating Profit $1,798 $2,294 (22)
Net Income - $1,091 $1,597 (32)
Yum! Brands,
Inc.
Diluted Earnings $2.97 $3.25 (9)
Per Common
Share before
Special Items (a)
Special Items (0.61) 0.13 NM
Earnings Per
Common Share
(a)
Reported $2.36 $3.38 (30)
Diluted Earnings
Per Common
Share
Cash Flows $2,139 $2,294 (
Provided by
Operating
Activities
Pizza hut present their market research information on their website as a chart
format. This type of data is displayed on the chart which illustrates the company
Pizza hut yearly turnover. In 2013 it displays Pizza hut sales, fees, income, profit,
cash flow. In 2013 the company sale was $11,184 million although the franchise and
license fee and income added another $1,900 which made the total revenue
, $13,084 million. This type of data presents the financial and market share data for
the company to analyze and find out what to do in the future and how they can
improve on it.
Pie Chart form
Pizza hut present
their market
share information
on a pie chart
format. This type
of data is
displayed on the
pie chart which
illustrates
different
percentage and section of the market owned by the businesses. In this case, in
2010 the pie chart displays the Pizza market share in America and Pizza hut is
claimed the leading position in the US pizza QSR segment with a 15% market share.
Pizza Hut operates in 92 countries with a total of 12,685 restaurants worldwide.
Majority of the Pizza chains are in the USA, hence why Pizza hut is leading in the US
pizza market segmentation.
Report form
Pizza Hut UK, which was bought by private equity group Rutland Partners from US
giant Yum! Brands in 2012, has turned an operating profit as it pushes ahead with a
£60m refurbishment programme.
The business reported an operating profit of £1.7m in the year to December 1 2013,
compared to a loss of £4.4m previously. However, sales fell 14pc to £230m as the
chain reined in aggressive discounting, which became commonplace in the casual
dining sector during the economic downturn.
After exceptional items, Pizza Hut UK posted a pre-tax loss of £968,000 from a
£1.3m profit previously, although 2012’s results were flattered by £5.1m of
exceptional items, including £2m from the sale of the UK Pizza Hut delivery business
back to Yum!
Pizza Hut closed 21 underperforming restaurants last year, taking its total to 307.
Jens Hofma, managing director, said further 15-20 outlets in poor locations will close
this year but the company is also now looking for new sites.
information using three different methods appropriate to the user's needs. Secondly
I'll be producing a corporate communication and this will be done by a poster.
Thirdly I'll be evaluating the external corporate communication of an existing
product or service. Lastly I'll be evaluating the effectiveness of business information
and its communication as key contributors to the success of an organization and I'll
be giving examples to explain my points.
Chart form
(Millions)
Year-end 2013 2012 % B/(W)
change
Company sales $11,184 $11,833 (5)
Franchise and 1,900 1,800 6
license fees and
income
Total revenues $13,084 $13,633 (4)
Operating Profit $1,798 $2,294 (22)
Net Income - $1,091 $1,597 (32)
Yum! Brands,
Inc.
Diluted Earnings $2.97 $3.25 (9)
Per Common
Share before
Special Items (a)
Special Items (0.61) 0.13 NM
Earnings Per
Common Share
(a)
Reported $2.36 $3.38 (30)
Diluted Earnings
Per Common
Share
Cash Flows $2,139 $2,294 (
Provided by
Operating
Activities
Pizza hut present their market research information on their website as a chart
format. This type of data is displayed on the chart which illustrates the company
Pizza hut yearly turnover. In 2013 it displays Pizza hut sales, fees, income, profit,
cash flow. In 2013 the company sale was $11,184 million although the franchise and
license fee and income added another $1,900 which made the total revenue
, $13,084 million. This type of data presents the financial and market share data for
the company to analyze and find out what to do in the future and how they can
improve on it.
Pie Chart form
Pizza hut present
their market
share information
on a pie chart
format. This type
of data is
displayed on the
pie chart which
illustrates
different
percentage and section of the market owned by the businesses. In this case, in
2010 the pie chart displays the Pizza market share in America and Pizza hut is
claimed the leading position in the US pizza QSR segment with a 15% market share.
Pizza Hut operates in 92 countries with a total of 12,685 restaurants worldwide.
Majority of the Pizza chains are in the USA, hence why Pizza hut is leading in the US
pizza market segmentation.
Report form
Pizza Hut UK, which was bought by private equity group Rutland Partners from US
giant Yum! Brands in 2012, has turned an operating profit as it pushes ahead with a
£60m refurbishment programme.
The business reported an operating profit of £1.7m in the year to December 1 2013,
compared to a loss of £4.4m previously. However, sales fell 14pc to £230m as the
chain reined in aggressive discounting, which became commonplace in the casual
dining sector during the economic downturn.
After exceptional items, Pizza Hut UK posted a pre-tax loss of £968,000 from a
£1.3m profit previously, although 2012’s results were flattered by £5.1m of
exceptional items, including £2m from the sale of the UK Pizza Hut delivery business
back to Yum!
Pizza Hut closed 21 underperforming restaurants last year, taking its total to 307.
Jens Hofma, managing director, said further 15-20 outlets in poor locations will close
this year but the company is also now looking for new sites.
