ANSWER GUIDANCE
include the business case for why this is important and tap into and some of that CSR
theory content on enlightened self-interest, institutional pressures to set the scene for why
the organisation shouldn't do something. A well thought through and structured argument.
introduction is so important AS YOU’LL SAY I'm taking this approach to ask this question
because I'm going to start building an argument for why we need to look at this look,
think about and there could be others and I say for that, I absolutely see the direction
you've taken us on today, and that makes absolute sense and a sense that, you know,
including all those other things in the kitchen sink into the answer.
, May-June 2016
You have recently been appointed to a newly created post as the Head of CSR
within a medium-sized engineering company. The company has a track record
of community involvement, office recycling and energy efficiency activities.
However, the aim of creating your post is to bring a much more coordinated
and strategic approach to managing the company’s social, environmental and
economic impacts. How would you go about managing the company’s
corporate responsibilities, what would you put in place and why?
CSR PRACTICE INTRODUCTION
CSR is “The responsibility of enterprises to identify, preventing and mitigating their
possible adverse impacts on society”.. enterprises should have a process to integrate social,
environmental, ethical, human rights , and consumer concerns and respect applicable
legislation into their business operations and core strategy in close collaboration with their
stakeholders, with the aim of maximising the creation of shared value (European
Commission, 2011).
Nearly 90% of S&P 500 companies publish an annual sustainability report as a part of
their CSR strategies as it provides financial benefits and reduces impacts of their
operations on the society and environment. Eg. Sprite has been focusing on the circular
economy of plastics. They switched from green to clear, increasing their recycling value by
35% in Southeast Asia. (Kelly Maile, 2019)
Society over the last few years has become aware of the growing chance of scarcity of
resources and the need to protect them. Due to the shift which has been boosted by the
pandemic, the companies have to be transparent about their ethical practices and
operations to create a positive brand reputation and meet the expectations of the society.
According to the Guardian, Sports direct warehouse workers were receiving pay below the
national minimum wage. This news was spread so quickly through online platforms
leading to a bad brand image. Companies will have to maintain competitiveness as
customers are more likely to support and engage with companies that align with their
moral values.
include the business case for why this is important and tap into and some of that CSR
theory content on enlightened self-interest, institutional pressures to set the scene for why
the organisation shouldn't do something. A well thought through and structured argument.
introduction is so important AS YOU’LL SAY I'm taking this approach to ask this question
because I'm going to start building an argument for why we need to look at this look,
think about and there could be others and I say for that, I absolutely see the direction
you've taken us on today, and that makes absolute sense and a sense that, you know,
including all those other things in the kitchen sink into the answer.
, May-June 2016
You have recently been appointed to a newly created post as the Head of CSR
within a medium-sized engineering company. The company has a track record
of community involvement, office recycling and energy efficiency activities.
However, the aim of creating your post is to bring a much more coordinated
and strategic approach to managing the company’s social, environmental and
economic impacts. How would you go about managing the company’s
corporate responsibilities, what would you put in place and why?
CSR PRACTICE INTRODUCTION
CSR is “The responsibility of enterprises to identify, preventing and mitigating their
possible adverse impacts on society”.. enterprises should have a process to integrate social,
environmental, ethical, human rights , and consumer concerns and respect applicable
legislation into their business operations and core strategy in close collaboration with their
stakeholders, with the aim of maximising the creation of shared value (European
Commission, 2011).
Nearly 90% of S&P 500 companies publish an annual sustainability report as a part of
their CSR strategies as it provides financial benefits and reduces impacts of their
operations on the society and environment. Eg. Sprite has been focusing on the circular
economy of plastics. They switched from green to clear, increasing their recycling value by
35% in Southeast Asia. (Kelly Maile, 2019)
Society over the last few years has become aware of the growing chance of scarcity of
resources and the need to protect them. Due to the shift which has been boosted by the
pandemic, the companies have to be transparent about their ethical practices and
operations to create a positive brand reputation and meet the expectations of the society.
According to the Guardian, Sports direct warehouse workers were receiving pay below the
national minimum wage. This news was spread so quickly through online platforms
leading to a bad brand image. Companies will have to maintain competitiveness as
customers are more likely to support and engage with companies that align with their
moral values.
