Social, Ethical and Legal Implication MKT 571

Faiz Khan MKT 571 Professor Melody Guilbault Social, Ethical and Legal Implications 03/13/2017 Marketing Plan for DaVita Khan 2 Marketing Plan: DaVita “Good marketers see consumers as complete human beings with all the dimensions’ real people have.” – Jonah Sachs. As we know this from our own experience as consumers, we come from many backgrounds that encompass various religions, cultures and ethnic differences that make a strong impact on our choices we make when buying services or products. DaVita Inc. is one of the largest dialysis companies in the world that has grown significantly, reaching 230 on the Fortune 500 as of 2014. DaVita acquired Gambro's U.S.-based clinics in 2004. The merger doubled the number of DaVita’s outpatient facilities, combining