U07A01 – GLO-BUS – Decision for Year 11
BUS4993
Business Capstone Project
Team B
Kristie Kretsinger, Janois Middleton, Erica Monreal, Bettina Nottingham
08/28/2020
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, Running head: GLO-BUS DECISION FOR YEAR 11 – TEAM B 2
What strategy you will be implementing.
In year 11 Capstone Electric Eye is continuing with a value-based strategy, which sets the
Action-Capture cameras and UAV drones prices based on the value of the product. Capstone
Electric Eye produces high-quality products priced competitively within the market. In year 11,
we placed again in various Global Top 25 performances as follows:
1. Overall Game-To-Date Score - Your Overall Game-To-Date Score of 106.5 tied for the
6th best Overall Game-To-Date Score performance of the week, worldwide!
2. Earnings Per Share - Your Earnings Per Share of $8.84 was the 15th best Earnings Per
Share performance of the week, worldwide!
3. Return on Average Equity - Your Return on Average Equity of 46.5% was the 13th best
Return on Average Equity performance of the week, worldwide!
4. Stock Price - Your Stock Price of $272.34 was the 14th best Stock Price performance of
the week, worldwide!
The business goal is always to exceed the projected performance rating set by the
investors’ expectations by increasing the 5 performance measures.
According to Glo-bus the 5 performance targets for year 11 are as follows:
1. Grow earning per share to $7.00.
2. Grow average return on equity (ROE) to 40%.
3. Achieve a credit rating of A.
4. Achieve an image rating of 77.
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