OE102: Customer Insight Tooling
Course: OE102 – Customer Insight Tooling
Hogeschool Inholland Haarlem | Business Studies
Class: HABSMAVT3B
Date: 26-05-2021
Author: Okan Topuz
,OE102: Customer Insight Tooling
Course: OE102 – Customer Insight Tooling
Hogeschool Inholland Haarlem | Business Studies | HABSMAVT3B
Date: 26-05-2021
Assessor: Hans Zahn
Author: Okan Topuz – 633411
2
,Inhoudsopgave
Module 1 – CRM............................................................................................................................................. 5
Exercise 1 ............................................................................................................................................................ 5
Exercise 2 ............................................................................................................................................................ 7
Exercise 3 .......................................................................................................................................................... 10
Exercise 4 .......................................................................................................................................................... 11
Assignment ....................................................................................................................................................... 12
Module 2 – SEO ............................................................................................................................................ 16
Exercise 1 .......................................................................................................................................................... 16
Exercise 2 .......................................................................................................................................................... 16
Assignment ....................................................................................................................................................... 20
Module 3 – Website Optimization ................................................................................................................ 34
Exercise 1 .......................................................................................................................................................... 34
Assignment 1 .................................................................................................................................................... 40
Assignment 2 .................................................................................................................................................... 40
Assignment 3 .................................................................................................................................................... 41
Assignment 4 .................................................................................................................................................... 42
Assignment 5 .................................................................................................................................................... 45
Module 4 – Paid Search Marketing ............................................................................................................... 46
Assignment 1 .................................................................................................................................................... 46
Module 5 – Social media marketing .............................................................................................................. 50
Assignment 1 .................................................................................................................................................... 50
Assignment 2 .................................................................................................................................................... 51
Assignment 3 .................................................................................................................................................... 53
Assignment 4 .................................................................................................................................................... 55
Assignment 5 .................................................................................................................................................... 56
Assignment 6 .................................................................................................................................................... 60
Assignment 7 .................................................................................................................................................... 61
Assignment 8 .................................................................................................................................................... 62
Assignment 9 .................................................................................................................................................... 65
Assignment 10 .................................................................................................................................................. 66
Module 6 – Content marketing ..................................................................................................................... 68
Assignment 1 .................................................................................................................................................... 68
Assignment 2 .................................................................................................................................................... 69
Assignment 2.2 ................................................................................................................................................. 72
Assignment 3 .................................................................................................................................................... 74
3
, Module 7 – E-mail Marketing ....................................................................................................................... 75
Assignment 1 .................................................................................................................................................... 75
Assignment 2 .................................................................................................................................................... 78
Assignment 3 .................................................................................................................................................... 79
Assignment 4 .................................................................................................................................................... 80
Assignment 5 .................................................................................................................................................... 81
Assignment 6 .................................................................................................................................................... 81
Assignment 7 .................................................................................................................................................... 82
Assignment 8 .................................................................................................................................................... 83
Assignment 9 .................................................................................................................................................... 83
Assignment 10 .................................................................................................................................................. 83
Bibliografie................................................................................................................................................... 84
Appendix...................................................................................................................................................... 85
Appendix 1 – Google Analytics for beginners certification ............................................................................... 85
4
Course: OE102 – Customer Insight Tooling
Hogeschool Inholland Haarlem | Business Studies
Class: HABSMAVT3B
Date: 26-05-2021
Author: Okan Topuz
,OE102: Customer Insight Tooling
Course: OE102 – Customer Insight Tooling
Hogeschool Inholland Haarlem | Business Studies | HABSMAVT3B
Date: 26-05-2021
Assessor: Hans Zahn
Author: Okan Topuz – 633411
2
,Inhoudsopgave
Module 1 – CRM............................................................................................................................................. 5
Exercise 1 ............................................................................................................................................................ 5
Exercise 2 ............................................................................................................................................................ 7
Exercise 3 .......................................................................................................................................................... 10
Exercise 4 .......................................................................................................................................................... 11
Assignment ....................................................................................................................................................... 12
Module 2 – SEO ............................................................................................................................................ 16
Exercise 1 .......................................................................................................................................................... 16
Exercise 2 .......................................................................................................................................................... 16
Assignment ....................................................................................................................................................... 20
Module 3 – Website Optimization ................................................................................................................ 34
Exercise 1 .......................................................................................................................................................... 34
Assignment 1 .................................................................................................................................................... 40
Assignment 2 .................................................................................................................................................... 40
Assignment 3 .................................................................................................................................................... 41
Assignment 4 .................................................................................................................................................... 42
Assignment 5 .................................................................................................................................................... 45
Module 4 – Paid Search Marketing ............................................................................................................... 46
Assignment 1 .................................................................................................................................................... 46
Module 5 – Social media marketing .............................................................................................................. 50
Assignment 1 .................................................................................................................................................... 50
Assignment 2 .................................................................................................................................................... 51
Assignment 3 .................................................................................................................................................... 53
Assignment 4 .................................................................................................................................................... 55
Assignment 5 .................................................................................................................................................... 56
Assignment 6 .................................................................................................................................................... 60
Assignment 7 .................................................................................................................................................... 61
Assignment 8 .................................................................................................................................................... 62
Assignment 9 .................................................................................................................................................... 65
Assignment 10 .................................................................................................................................................. 66
Module 6 – Content marketing ..................................................................................................................... 68
Assignment 1 .................................................................................................................................................... 68
Assignment 2 .................................................................................................................................................... 69
Assignment 2.2 ................................................................................................................................................. 72
Assignment 3 .................................................................................................................................................... 74
3
, Module 7 – E-mail Marketing ....................................................................................................................... 75
Assignment 1 .................................................................................................................................................... 75
Assignment 2 .................................................................................................................................................... 78
Assignment 3 .................................................................................................................................................... 79
Assignment 4 .................................................................................................................................................... 80
Assignment 5 .................................................................................................................................................... 81
Assignment 6 .................................................................................................................................................... 81
Assignment 7 .................................................................................................................................................... 82
Assignment 8 .................................................................................................................................................... 83
Assignment 9 .................................................................................................................................................... 83
Assignment 10 .................................................................................................................................................. 83
Bibliografie................................................................................................................................................... 84
Appendix...................................................................................................................................................... 85
Appendix 1 – Google Analytics for beginners certification ............................................................................... 85
4
