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Unit 1 - Exploring Business Assignment 3 (Whole Assignment) - DISTINCTION * Graded

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I have taken the name off of each assignment so that u can copy it directly and use it as your own. This document contains DISTINCTION* course work for Unit 1 - Assignment 3 - Learning Aim E. P7: Explore how innovation and enterprise contribute to the success of business. M5: Analyse how successful the use of innovation and enterprise has been for a given business.D4: Justify the use of innovation and enterprise for a business in relation to its changing market and environment. This work has been professionally graded by a top A-Level Professor. The business chosen to complete this coursework on is Apple but can be a good structural reference for other businesses too.

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Subido en
26 de mayo de 2022
Número de páginas
8
Escrito en
2021/2022
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Grado
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Unit 1 Assignment 3

ASSESSMENT RECORD SHEET
BTEC NQF Level 3
Programme Learner name
Business

Assignment 3 – Investigate
the role and contribution of
Assignment title Assessor name Mr A Munawar
innovation and enterprise to
business success

Target learning
Unit no. & title Unit 1: Exploring Business E
aims

Submission
Issue date
date

First submission / Resubmission
resubmission? date**

Resubmission
authorisation
Date
by Lead Internal
Verifier*

* All resubmissions must be authorised by the Lead Internal Verifier. Only one resubmission is possible per
assignment, providing:

 The learner has met initial deadlines set in the assignment or has met an agreed deadline extension.
 The tutor considers that the learner will be able to provide improved evidence without further guidance.
 Evidence submitted for assessment has been authenticated and accompanied by a signed and dated
declaration of authenticity by the learner.
**Any resubmission evidence must be submitted within 10 working days of receipt of results of assessment.

Criteria
Target achieved?
Assessment comments
criteria
(Yes / No)

P7 Yes Explored how innovation and enterprise contribute to the success of business.

Analysed how successful the use of innovation and enterprise has been for a
M5 Yes
given business.

Justified the use of innovation and enterprise for a business in relation to its
D4 Yes
changing market and environment.

General comments




I certify that the evidence submitted for this assignment is the learner’s
Assessor
own. The learner has clearly referenced any sources used in the work. I
declaration
understand that false declaration is a form of malpractice.


Assessor signature Date



Learner comments

Learner signature Date

, Unit 1 Assignment 3


My name is.......... and I'm continuing my work at my local council's economic development
unit. To explore apple's usage of business and innovation, I've been requested to do some
research and give a presentation and a personal reflection. For my research, I'll examine the
role of innovation and enterprise in the development of the apple industry, along with the
potential benefits as well. This research will help me develop a presentation that discusses
how innovation and enterprise have related to apple's success.


Business success of innovation and risks
Apple uses innovation and enterprise throughout their company to exploit gaps within the
market and maintain a global leader, this is evident within my presentation. For example,
apple has made many improvements to their products throughout the years, ranging from
the aesthetics of the product to the software in which it runs on. Apple not only release new
products that the market haven't seen before such as the Apple Watch, but the company
also improve the products that are already existing. For instance, the iPhone 12 is a much-
improved generation of product in comparison to the first iPhone. The market is always
evolving, and the need for products is undoubtedly on the rise. As a result of Apple's
continual improvement of the same product, they are able to adapt to changes in client
demand and tastes. company has no idea what the outcome of a new product will be
because it has never been seen before. As a result, Apple is able to stay updated of market
changes by constantly improving their iPhones and adapting quickly to meet client needs.
Around $1.23 billion in revenue was reported by MoneyNation for the first iPhone,
according to the website. however, Apple's iPhone 12 generated the most sales and profit
in the company's history, amounting to approximately $28.8 billion in profits, thanks to its
innovative strtegy
With the innovation of apple products in mind, the apple products have various distinctive
features that are constantly being changed on the products; these range from the
applications on the product to the camera quality when taking a photo. All of these features
that apple improve are vital for the growth and stability of the company as these are the
main features that customers look for when purchasing a product. As an example of
applications that make apple distinct is their app store, iPhone and iPod users may now
access every form of program through the App Store, which is the perfect addition to an
Apple device. Users can upgrade their iPhone through the App Store, which provides both
paid and free applications. Unlike its competitors, no other company has an app store
comparable to Apple's, which makes it unique. With apple constantly making changes to the
appstore, it keeps up with the changes and preferences of customers. With that in mind, the
App Store produced £300 million in purchases in 2018. As coronavirus caused a national
lockdown, people where only allowed out if they wanted to exercise. This then caused a rise
in people downloading fitness applications on their phones and taking for care in their
health. With this in mind, apple had to constantly update and improve their Appstore to
enable users to download fitness apps on their phones.
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