STM 2 Summary Hollensen SHORT

13-6-2015 Summary
Hollensen
Chapter 4 – Chapter 9




Martje Logemann
HANZEHOGESCHOOL

, INHOUD
4. Customer Behavior................................................................................................................................... 2
5. Competitor Analysis and Intelligence ...................................................................................................... 3
6. Analyzing Relationships in the Value Chain .............................................................................................. 4
7. SWOT Analysis........................................................................................................................................... 4
8. Segmentation, Targeting, Positioning and Competitive Strategies .......................................................... 6
9. CSR Strategy and Sustainable Global Value Chain .................................................................................... 7
9.1 The Poverty Market ............................................................................................................................ 8
9.2 The Green Market ............................................................................................................................... 8