COM3702 Assignment 01 | Semester 1 (Unisa)

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COM3702 Assignment 01 2022 (Semester 01)

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,DECLARATION OF OWN WORK

I,




(NAME and SURNAME) confirm that:

 this MODULE contains my own, original ideas and work
 those ideas, or work, that are not my own, have been cited through the prescribed
referencing system which I have familiarised myself with in Tutorial Letter CMNALL/E/301
 I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit


Policy on Research
Ethics
 I have read the University’s Policy of Research Ethics
 Policy on Research Ethics.pdf
 I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-GRADUATE
STUDIES (available under “Additional Sources” on myUnisa)
 I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
 I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism,
and I am aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I
have read the regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/
Documents/Policy_copyright_infringement_plagiarism_16November2005.pdf

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STUDENT NUMBER

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SIGNATURE DATE

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WITNESS DATE

, TABLE OF CONTENTS

1. INTRODUCTION........................................................................................................................................1
2. MEDIA POLICY AND REGULATION............................................................................................................1
2.1. The nature of media and communications policy.............................................................................1
The three phases of paradigms in communication policy....................................................................1
3. REPRESENTATION....................................................................................................................................5
3.1. Representation defined....................................................................................................................5
3.1.1. Defining semiotics and linking to Advertisement.......................................................................5
3.1.2. Representation as myth: Roland Barthes...................................................................................6
3.1.3. The notion of anchorage and how the polysemic meaning is explained in the selected advert 7
3.2. Gender and the media......................................................................................................................8
4. CONCLUSION.........................................................................................................................................13
SOURCES CONSULTED:..............................................................................................................................14
ADDENDUM A............................................................................................................................................15
ADDENDUM B............................................................................................................................................19
SELF-REFELCTION.......................................................................................................................................19