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Essentials Of Business Communication 10th Edition By Mary Ellen Guffey - Test Bank.docx

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Essentials Of Business Communication 10th Edition by Mary Ellen Guffey – Test Bank SAMPLE TEST Chapter_03_Organizing_and_Drafting_Business_Messages 1. The second phase of the 3-x-3 writing process begins with analyzing the audience. composing the message. researching the topic. organizing the message. ANSWER: c RATIONALE: The second phase of the 3-x-3 writing process begins with researching the topic. Research is necessary before beginning to write because the information collected helps shape the message. ESSENTIALS OF BUSINESS COMMUNICATION 10TH EDITION BY MARY ELLEN GUFFEY - TEST BANK POINTS: 1 DIFFICULTY: Easy REFERENCES: p. 64 OBJECTIVES: ESBC.GULO.16.03.01 – 03.01 STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04 TOPICS: Drafting Workplace Messages KEYWORDS: Bloom’s: Knowledge 2. Before composing a business document, you should gather information that will answer which of these questions? Will I have enough time to complete thorough research? What is the receiver to do? What information will be the easiest to locate? How will I use this information? ANSWER: b RATIONALE: You should ask yourself “What is the receiver to do?” because it focuses on the audience rather than on the sender. POINTS: 1 DIFFICULTY: Easy REFERENCES: p. 64 OBJECTIVES: ESBC.GULO.16.03.01 – 03.01 STANDARDS: United States – BUSPROG.ESBC.GULO.16.01.03 – DISC.ESBC.GULO.16.01.03 TOPICS: Drafting Workplace Messages KEYWORDS: Bloom’s: Knowledge 3. All of the following would probably require informal research methods except routine e-mail messages. business letters. long reports and complex business problems. oral presentations. ANSWER: c RATIONALE: Long reports and complex business problems generally require some use of formal research methods. However, routine tasks such as drafting e-mails, memos, letters, informational reports, and oral presentations require research that can be collected informally. POINTS: 1 DIFFICULTY: Easy REFERENCES: p. 64 OBJECTIVES: ESBC.GULO.16.03.01 – 03.01 STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04 TOPICS: Drafting Workplace Messages KEYWORDS: Bloom’s: Knowledge 4. All of the following are informal research methods except interviewing the target audience. conducting a scientific experiment. looking in company files. brainstorming for ideas. ANSWER: b RATIONALE: Informal research methods include searching company files, talking with the boss, interviewing the target audience, conducting an informal survey, or brainstorming for ideas. POINTS: 1 DIFFICULTY: Easy REFERENCES: pp. 64-65 OBJECTIVES: ESBC.GULO.16.03.01 – 03.01 STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04 TOPICS: Drafting Workplace Messages KEYWORDS: Bloom’s: Knowledge 5. When brainstorming to generate ideas, you should critique each idea as it is suggested. record ideas without judging them. always work alone for greater efficiency. allow no more than five ideas to be discussed. ANSWER: b RATIONALE: Brainstorming is the process of discussing and recording ideas without judging them. Evaluations, critiques, voting, and limiting the number of ideas can stifle ideas needed in brainstorming because brainstorming requires an open mind. POINTS: 1 DIFFICULTY: Easy REFERENCES: p. 65 OBJECTIVES: ESBC.GULO.16.03.01 – 03.01 STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04 TOPICS: Drafting Workplace Messages KEYWORDS: Bloom’s: Knowledge 6. Which of the following is a formal research method? Talking with your boss Investigating primary sources Brainstorming Looking in company files ANSWER: b RATIONALE: Investigating primary sources is a formal research method using questionnaires, interviews, or focus groups.

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EssentialsOF
ESSENTIALS Of BUSINESS
Business COMMUNICATION
Communication 10th
10TH EDITION
Edition
BY MARY By Mary
ELLEN Ellen
GUFFEY Guffey
- TEST – Test Bank
BANK


To purchase this Complete Test Bank with Answers Click the link
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guffey-test-bank/



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INSTANT DOWNLOAD WITH ANSWERS
Essentials Of Business Communication 10th Edition
by Mary Ellen Guffey – Test Bank
SAMPLE TEST
Chapter_03_Organizing_and_Drafting_Business_Messages
1. The second phase of the 3-x-3 writing process begins with
analyzing the audience.

composing the message.

researching the topic.

organizing the message.


ANSWER: c

RATIONALE: The second phase of the 3-x-3 writing process begins with researching the topic. Research is necessary before
beginning to write because the information collected helps shape the message.

, POINTS: 1

DIFFICULTY: Easy

REFERENCES: p. 64

OBJECTIVES: ESBC.GULO.16.03.01 – 03.01

STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04

TOPICS: Drafting Workplace Messages

KEYWORDS: Bloom’s: Knowledge



2. Before composing a business document, you should gather information that will answer which
of these questions?
Will I have enough time to complete thorough research?

What is the receiver to do?

What information will be the easiest to locate?

How will I use this information?


ANSWER: b

RATIONALE: You should ask yourself “What is the receiver to do?” because it focuses on the audience rather than on the
sender.

POINTS: 1

DIFFICULTY: Easy

REFERENCES: p. 64

OBJECTIVES: ESBC.GULO.16.03.01 – 03.01

STANDARDS: United States – BUSPROG.ESBC.GULO.16.01.03 – DISC.ESBC.GULO.16.01.03

TOPICS: Drafting Workplace Messages

,KEYWORDS: Bloom’s: Knowledge



3. All of the following would probably require informal research methods except
routine e-mail messages.

business letters.

long reports and complex business problems.

oral presentations.


ANSWER: c

RATIONALE: Long reports and complex business problems generally require some use of formal research methods. However
routine tasks such as drafting e-mails, memos, letters, informational reports, and oral presentations require
research that can be collected informally.

POINTS: 1

DIFFICULTY: Easy

REFERENCES: p. 64

OBJECTIVES: ESBC.GULO.16.03.01 – 03.01

STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04

TOPICS: Drafting Workplace Messages

KEYWORDS: Bloom’s: Knowledge



4. All of the following are informal research methods except
interviewing the target audience.

conducting a scientific experiment.

looking in company files.

brainstorming for ideas.

, ANSWER: b

RATIONALE: Informal research methods include searching company files, talking with the boss, interviewing the target
audience, conducting an informal survey, or brainstorming for ideas.

POINTS: 1

DIFFICULTY: Easy

REFERENCES: pp. 64-65

OBJECTIVES: ESBC.GULO.16.03.01 – 03.01

STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04

TOPICS: Drafting Workplace Messages

KEYWORDS: Bloom’s: Knowledge



5. When brainstorming to generate ideas, you should
critique each idea as it is suggested.

record ideas without judging them.

always work alone for greater efficiency.

allow no more than five ideas to be discussed.


ANSWER: b

RATIONALE: Brainstorming is the process of discussing and recording ideas without judging them. Evaluations, critiques, votin
and limiting the number of ideas can stifle ideas needed in brainstorming because brainstorming requires an ope
mind.

POINTS: 1

DIFFICULTY: Easy

REFERENCES: p. 65
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