MNG3701 ASSIGNMENT 2 (SEMESTER 1) 2022
COVER PAGE
, Table of Contents
1. Introduction.................................................................................................................................... 3
1.1. Resources are productive assets owned by an organisation. They can either be
tangible or intangible............................................................................................................................ 3
1.1.1. Tangible assets..................................................................................................................... 3
1.1.2. Intangible assets................................................................................................................... 3
1.1.3. Indication of whether the resources provided are strength or weakness .................... 4
1.2. Discuss the concept of capabilities. Thereafter, use the value chain to classify and
explain any five capabilities of TFG................................................................................................... 5
1.2.1. Capabilities ............................................................................................................................ 5
1.2.2. Core competencies ............................................................... Error! Bookmark not defined.
1.3. Use TFG brands as examples to explain the various business level strategies for
creating and sustaining competitive advantage. ............................................................................. 7
1.3.1. A low-cost provider strategy (cost leadership strategy) ................................................. 7
1.3.2. A broad differentiation strategy (differentiation strategy) ............................................... 7
1.3.3. A focused (or market niche) strategy based on low costs ............................................. 8
1.3.4. A focused (or market niche) strategy based on differentiation ...................................... 8
1.3.5. A best-cost provider strategy (best value strategy)......................................................... 9
1.4. Conclusion ............................................................................................................................... 10
1.5. References .............................................................................................................................. 10
1.6. Declaration .............................................................................................................................. 11
COVER PAGE
, Table of Contents
1. Introduction.................................................................................................................................... 3
1.1. Resources are productive assets owned by an organisation. They can either be
tangible or intangible............................................................................................................................ 3
1.1.1. Tangible assets..................................................................................................................... 3
1.1.2. Intangible assets................................................................................................................... 3
1.1.3. Indication of whether the resources provided are strength or weakness .................... 4
1.2. Discuss the concept of capabilities. Thereafter, use the value chain to classify and
explain any five capabilities of TFG................................................................................................... 5
1.2.1. Capabilities ............................................................................................................................ 5
1.2.2. Core competencies ............................................................... Error! Bookmark not defined.
1.3. Use TFG brands as examples to explain the various business level strategies for
creating and sustaining competitive advantage. ............................................................................. 7
1.3.1. A low-cost provider strategy (cost leadership strategy) ................................................. 7
1.3.2. A broad differentiation strategy (differentiation strategy) ............................................... 7
1.3.3. A focused (or market niche) strategy based on low costs ............................................. 8
1.3.4. A focused (or market niche) strategy based on differentiation ...................................... 8
1.3.5. A best-cost provider strategy (best value strategy)......................................................... 9
1.4. Conclusion ............................................................................................................................... 10
1.5. References .............................................................................................................................. 10
1.6. Declaration .............................................................................................................................. 11
