Unit 29 Relationship Marketing
Handout
Amy Louisa Riley
10/12/2021
, CONTENTS PAGE
Figure 1.1 – Relationship marketing methods used by Amazon
Figure 1.2 - Evaluation of the effectiveness of the relationship marketing methods and data
Figure 1.3 – Comparing Amazon to Industry competitors
Figure 1.4 – Types of Information used by Amazon to develop relationship marketing activities and
usefulness of CRM databases
Figure 1.5 – Analysis of of data and its importance
Figure 1.6 – Marketing Mix
, Figure 1.1 – Relationship marketing methods used by Amazon
Amazon.co.uk , 2022
Outsource2india, 2022
Amazon.co.uk, 2022
Handout
Amy Louisa Riley
10/12/2021
, CONTENTS PAGE
Figure 1.1 – Relationship marketing methods used by Amazon
Figure 1.2 - Evaluation of the effectiveness of the relationship marketing methods and data
Figure 1.3 – Comparing Amazon to Industry competitors
Figure 1.4 – Types of Information used by Amazon to develop relationship marketing activities and
usefulness of CRM databases
Figure 1.5 – Analysis of of data and its importance
Figure 1.6 – Marketing Mix
, Figure 1.1 – Relationship marketing methods used by Amazon
Amazon.co.uk , 2022
Outsource2india, 2022
Amazon.co.uk, 2022
