A SAMPLE MARKETING PLAN
for Bachelor of Science in Business Administration
Major in Marketing Management
Course/Subject: Marketing Management (MARKMAN)
This is marketing plan is intended to promote the educational program – B.S. Business
Administration. As identified by the members of our team, these are the university
strengths, weaknesses, opportunities, and threats (SWOT Analysis). This analysis
provides input on the institution’s strengths and weaknesses, that is in relation to
opportunities and threats it faces. Hence, it can be useful in addressing strategic issues.
This marketing plan contains the following: Executive summary, vision and mission
statement, situation analysis; product/service, unique selling proposition, best practices,
marketing objectives and performance, challenges, competitor analysis, swot analysis,
and pestle analysis; target market, buyer personas, distribution plan, promotional plan,
and budgeting.
2|Page
, CONTENTS
1.0 Executive Summary................................................................................................................................5
2.0 Vision and Mission Statement................................................................................................................5
2.1 Vision........................................................................................................................................................5
2.2 Mission......................................................................................................................................................5
3.0 Situation Analysis....................................................................................................................................6
3.1 Product/Service.......................................................................................................................................6
3.2 Unique Selling Proposition.....................................................................................................................6
3.3 Best Practices..........................................................................................................................................7
1. Social Media...............................................................................................................................................7
2. Radio Ads...................................................................................................................................................8
3. Billboard.....................................................................................................................................................8
4. Community Extension Activities.............................................................................................................9
5. Webinar.......................................................................................................................................................9
3.4 Marketing Objectives and Performance................................................................................................9
3.5 Challenges..............................................................................................................................................10
Covid-19 Pandemic......................................................................................................................................10
Enhancement of Technology.....................................................................................................................11
Budgetary Control.......................................................................................................................................11
Reaching Out Through Multi-Channel Marketing Approach..................................................................11
3.6 Competitor Analysis..............................................................................................................................12
3.7 SWOT Analysis......................................................................................................................................14
3.7.1. SWOT Analysis for LPU Batangas Strengths.................................................................................14
Weaknesses.................................................................................................................................................16
Opportunities...............................................................................................................................................16
Threats..........................................................................................................................................................17
3.7.1 SWOT Analysis for CBA Department and Marketing Management..............................................17
3|Page
for Bachelor of Science in Business Administration
Major in Marketing Management
Course/Subject: Marketing Management (MARKMAN)
This is marketing plan is intended to promote the educational program – B.S. Business
Administration. As identified by the members of our team, these are the university
strengths, weaknesses, opportunities, and threats (SWOT Analysis). This analysis
provides input on the institution’s strengths and weaknesses, that is in relation to
opportunities and threats it faces. Hence, it can be useful in addressing strategic issues.
This marketing plan contains the following: Executive summary, vision and mission
statement, situation analysis; product/service, unique selling proposition, best practices,
marketing objectives and performance, challenges, competitor analysis, swot analysis,
and pestle analysis; target market, buyer personas, distribution plan, promotional plan,
and budgeting.
2|Page
, CONTENTS
1.0 Executive Summary................................................................................................................................5
2.0 Vision and Mission Statement................................................................................................................5
2.1 Vision........................................................................................................................................................5
2.2 Mission......................................................................................................................................................5
3.0 Situation Analysis....................................................................................................................................6
3.1 Product/Service.......................................................................................................................................6
3.2 Unique Selling Proposition.....................................................................................................................6
3.3 Best Practices..........................................................................................................................................7
1. Social Media...............................................................................................................................................7
2. Radio Ads...................................................................................................................................................8
3. Billboard.....................................................................................................................................................8
4. Community Extension Activities.............................................................................................................9
5. Webinar.......................................................................................................................................................9
3.4 Marketing Objectives and Performance................................................................................................9
3.5 Challenges..............................................................................................................................................10
Covid-19 Pandemic......................................................................................................................................10
Enhancement of Technology.....................................................................................................................11
Budgetary Control.......................................................................................................................................11
Reaching Out Through Multi-Channel Marketing Approach..................................................................11
3.6 Competitor Analysis..............................................................................................................................12
3.7 SWOT Analysis......................................................................................................................................14
3.7.1. SWOT Analysis for LPU Batangas Strengths.................................................................................14
Weaknesses.................................................................................................................................................16
Opportunities...............................................................................................................................................16
Threats..........................................................................................................................................................17
3.7.1 SWOT Analysis for CBA Department and Marketing Management..............................................17
3|Page
