CHANGES AND IMPROVEMENTS IN THE 7TH EDITION
Significant Content Additions and Upgrades
The following sections are all new, revised with new material, or streamlined for more efficient coverage.
Please refer to the table starting on the next page for more details.
• Groundbreaking coverage of mobile business communication (integrated in multiple chapters)
• New text sections:
Using All the Job-Search Tools at Your Disposal (Prologue)
The Mobile Revolution (Chapter 1)
The Rise of Mobile as a Communication Platform
How Mobile Technologies Are Changing Business Communication
Collaboration via Mobile Devices (Chapter 2)
Putting Meeting Results to Productive Use (Chapter 2)
Business Etiquette Using Mobile Devices (Chapter 2)
Selecting the Best Combination of Media and Channels (Chapter 3)
The Unique Challenges of Communication on Mobile Devices (Chapter 3)
Writing Messages for Mobile Devices (Chapter 4)
Designing Messages for Mobile Devices (Chapter 5)
Optimizing Content for Mobile Devices (Chapter 6)
Creating Promotional Messages for Mobile Devices (Chapter 9)
Organizing a Presentation (Chapter 12)
Integrating Mobile Devices in Presentations (Chapter 12)
Choosing a Design Strategy for Your Résumé (Chapter 13)
• Coverage of emerging issues that are reshaping business communication, including digital
information fluency and the bring your own device (BYOD) phenomenon
• Coverage of linear and nonlinear presentations, discussing the relative strengths of slide-based
presentations (linear) and Prezi-style presentations (nonlinear)
• Revised treatment of media and channels; to reflect the continuing evolution of digital formats,
we now categorize media choices as oral, written, and visual, each of which can be delivered
through digital and nondigital channels to create six basic combinations
,Chapter-by-chapter changes and improvements
Chapter Chapter Chapter Chapter Chapter
1 2 3 4 5
Communication New: About the mobile New: On the value of
Matters chapter revolution in business assuming all emails
opener communication messages will be read
on mobile devices
Chapter content Updated: New: Collaboration via New: Selecting the New: Writing for Updated: Typefaces
(subject areas that Communication Is Mobile Devices Best Combination of Mobile Devices
New: Designing for
were added, Important to Your Media and Channels
New: Putting Meeting Mobile Devices
clarified, expanded, Career
Results to Productive New: The Unique
streamlined, or
Added definition and Use Challenges of
updated for this
discussion of digital Communication on
edition) New: Business
information fluency Mobile Devices
Etiquette Using Mobile
New: The Mobile Devices Expanded: Factors to
Revolution Consider When
Choosing Media and
New: The Rise of
Channels
Mobile as a
Communication
Platform
New: How Mobile
Technologies Are
Changing Business
Communication
Annotated model Fig 1.1: Professional Fig 2.5 Showing Table 3.1: Medium- Fig 5.3: Designing for
documents and Communication Respect for Channel Combinations: Readability
other exhibits Fig 1.5: The Influence Organizational Culture Advantages and
Fig 5.4: Designing for
of Mobile Technology Disadvantages
Mobile Devices
on Business
Communication
Fig 1.6 The Mobile
Audience: Distracted
and Multitasking
Fig 1.7 Mobile
Communication:
Opportunities and
Challenges
End of chapter New questions on New questions on New questions on New questions on New questions on
questions and bring your own device listening and mobile media and channel writing for mobile choosing typefaces and
activities (BYOD) issue, dealing device etiquette choices and mobile devices on formatting
with distracted mobile messages messages for mobile
audiences, and devices
analyzing mobile-
friendly websites
Cases N/A N/A N/A N/A N/A
, Chapter Chapter Chapter Chapter Chapter
6 7 8 9 10
Communication New: On the trust- New: On the
Matters chapter destroying effects of importance of having
opener communication a clear, concise
cover-ups summary in a
business plan
Chapter content New: Optimizing New: Creating Updated: Organizing
(subject areas that Content for Mobile Promotional Website Content
were added, Devices Messages for Mobile
clarified, Devices
expanded,
streamlined, or
updated for this
edition)
Annotated Fig 6.1: Writing Fig 9.1: Appealing to Fig 10.3: Executive
model Teasers for Social Audience Needs Dashboards
documents and Media Fig: 9.6 Persuasive
other exhibits Fig 6.2: Wearable Messages in Social
Technology Media
Fig 6.5: Business
Applications of
Blogging
End of chapter New questions on New question on
questions and message control in writing promotional
activities social media and using messages for mobile
Twitter to engage with device
customers
Cases 5 new cases 5 new cases 5 new cases 5 new cases 3 new cases
, Chapter Chapter Chapter Chapter
11 12 13 14
Communication New: On the importance New: On the importance
Matters chapter of maintaining a of explaining one’s
opener conversational tone in thought process in a job
reports and proposals interview
Chapter content Updated: Data New: Organizing a Updated: Revising Your
(subject areas that Visualization Presentation Résumé
were added,
New: Integrating Mobile New: Choosing a Design
clarified,
Devices in Presentations Strategy for Your Résumé
expanded,
streamlined, or
updated for this
edition)
Annotated Fig 11.11b: Infographics Fig 13.6: Social Media Fig: 14.4 Interview
model Résumé Simulators
documents and
other exhibits
End of chapter New questions on New question on the New question on group
questions and checking visuals for difference between linear interviews
activities quality and the use of and nonlinear
executive summaries presentations
Cases 3 new cases 3 new cases 2 new cases
APPENDIX A: FORMAT AND LAYOUT OF BUSINESS DOCUMENTS
Appendix OUTLINE
First Impressions
Paper
Customization
Appearance
Letters
Standard Letter Parts
Heading
Date
Inside Address
Salutation
Body
Complimentary Close
Signature Block
Additional Letter Parts
Letter Formats
Significant Content Additions and Upgrades
The following sections are all new, revised with new material, or streamlined for more efficient coverage.
Please refer to the table starting on the next page for more details.
• Groundbreaking coverage of mobile business communication (integrated in multiple chapters)
• New text sections:
Using All the Job-Search Tools at Your Disposal (Prologue)
The Mobile Revolution (Chapter 1)
The Rise of Mobile as a Communication Platform
How Mobile Technologies Are Changing Business Communication
Collaboration via Mobile Devices (Chapter 2)
Putting Meeting Results to Productive Use (Chapter 2)
Business Etiquette Using Mobile Devices (Chapter 2)
Selecting the Best Combination of Media and Channels (Chapter 3)
The Unique Challenges of Communication on Mobile Devices (Chapter 3)
Writing Messages for Mobile Devices (Chapter 4)
Designing Messages for Mobile Devices (Chapter 5)
Optimizing Content for Mobile Devices (Chapter 6)
Creating Promotional Messages for Mobile Devices (Chapter 9)
Organizing a Presentation (Chapter 12)
Integrating Mobile Devices in Presentations (Chapter 12)
Choosing a Design Strategy for Your Résumé (Chapter 13)
• Coverage of emerging issues that are reshaping business communication, including digital
information fluency and the bring your own device (BYOD) phenomenon
• Coverage of linear and nonlinear presentations, discussing the relative strengths of slide-based
presentations (linear) and Prezi-style presentations (nonlinear)
• Revised treatment of media and channels; to reflect the continuing evolution of digital formats,
we now categorize media choices as oral, written, and visual, each of which can be delivered
through digital and nondigital channels to create six basic combinations
,Chapter-by-chapter changes and improvements
Chapter Chapter Chapter Chapter Chapter
1 2 3 4 5
Communication New: About the mobile New: On the value of
Matters chapter revolution in business assuming all emails
opener communication messages will be read
on mobile devices
Chapter content Updated: New: Collaboration via New: Selecting the New: Writing for Updated: Typefaces
(subject areas that Communication Is Mobile Devices Best Combination of Mobile Devices
New: Designing for
were added, Important to Your Media and Channels
New: Putting Meeting Mobile Devices
clarified, expanded, Career
Results to Productive New: The Unique
streamlined, or
Added definition and Use Challenges of
updated for this
discussion of digital Communication on
edition) New: Business
information fluency Mobile Devices
Etiquette Using Mobile
New: The Mobile Devices Expanded: Factors to
Revolution Consider When
Choosing Media and
New: The Rise of
Channels
Mobile as a
Communication
Platform
New: How Mobile
Technologies Are
Changing Business
Communication
Annotated model Fig 1.1: Professional Fig 2.5 Showing Table 3.1: Medium- Fig 5.3: Designing for
documents and Communication Respect for Channel Combinations: Readability
other exhibits Fig 1.5: The Influence Organizational Culture Advantages and
Fig 5.4: Designing for
of Mobile Technology Disadvantages
Mobile Devices
on Business
Communication
Fig 1.6 The Mobile
Audience: Distracted
and Multitasking
Fig 1.7 Mobile
Communication:
Opportunities and
Challenges
End of chapter New questions on New questions on New questions on New questions on New questions on
questions and bring your own device listening and mobile media and channel writing for mobile choosing typefaces and
activities (BYOD) issue, dealing device etiquette choices and mobile devices on formatting
with distracted mobile messages messages for mobile
audiences, and devices
analyzing mobile-
friendly websites
Cases N/A N/A N/A N/A N/A
, Chapter Chapter Chapter Chapter Chapter
6 7 8 9 10
Communication New: On the trust- New: On the
Matters chapter destroying effects of importance of having
opener communication a clear, concise
cover-ups summary in a
business plan
Chapter content New: Optimizing New: Creating Updated: Organizing
(subject areas that Content for Mobile Promotional Website Content
were added, Devices Messages for Mobile
clarified, Devices
expanded,
streamlined, or
updated for this
edition)
Annotated Fig 6.1: Writing Fig 9.1: Appealing to Fig 10.3: Executive
model Teasers for Social Audience Needs Dashboards
documents and Media Fig: 9.6 Persuasive
other exhibits Fig 6.2: Wearable Messages in Social
Technology Media
Fig 6.5: Business
Applications of
Blogging
End of chapter New questions on New question on
questions and message control in writing promotional
activities social media and using messages for mobile
Twitter to engage with device
customers
Cases 5 new cases 5 new cases 5 new cases 5 new cases 3 new cases
, Chapter Chapter Chapter Chapter
11 12 13 14
Communication New: On the importance New: On the importance
Matters chapter of maintaining a of explaining one’s
opener conversational tone in thought process in a job
reports and proposals interview
Chapter content Updated: Data New: Organizing a Updated: Revising Your
(subject areas that Visualization Presentation Résumé
were added,
New: Integrating Mobile New: Choosing a Design
clarified,
Devices in Presentations Strategy for Your Résumé
expanded,
streamlined, or
updated for this
edition)
Annotated Fig 11.11b: Infographics Fig 13.6: Social Media Fig: 14.4 Interview
model Résumé Simulators
documents and
other exhibits
End of chapter New questions on New question on the New question on group
questions and checking visuals for difference between linear interviews
activities quality and the use of and nonlinear
executive summaries presentations
Cases 3 new cases 3 new cases 2 new cases
APPENDIX A: FORMAT AND LAYOUT OF BUSINESS DOCUMENTS
Appendix OUTLINE
First Impressions
Paper
Customization
Appearance
Letters
Standard Letter Parts
Heading
Date
Inside Address
Salutation
Body
Complimentary Close
Signature Block
Additional Letter Parts
Letter Formats
