Inhoud
1 Design .........................................................................................................................................1
1.1 Working with words Signature cues .....................................................................................1
1.1.1 Iconic cars ....................................................................................................................1
1.1.2 And what kind of cars are these ...................................................................................1
1.1.3 Other signature cues ....................................................................................................1
1.1.4 On the inside ...............................................................................................................1
1.2 Listening ‘The Pininfarina Baptista’ ......................................................................................2
1.3 Language focus ‘Unmistakably recognisable’ .......................................................................2
1.3.1 Adjectives and adverbs ................................................................................................2
1.3.2 Adjective or adverb ......................................................................................................2
1.4 Reading ‘What is a classic car?’ ............................................................................................2
1.5 Skills work ‘Emailing – The customer-supplier sequence’ .....................................................3
1.5.1 documents ...................................................................................................................3
1.5.2 Inquiries and orders .....................................................................................................3
1.5.3 Standard phrases .........................................................................................................3
1.6 Case work ‘Brexit and the UK car industry’ ...........................................................................3
2 Under the skin.............................................................................................................................4
2.1 Working with words ............................................................................................................4
2.1.1 Specs ...........................................................................................................................4
2.1.2 Abbreviations ..............................................................................................................4
2.1.3 Car speak .....................................................................................................................5
2.2 Listening ‘Automatic transmission’ ......................................................................................5
2.3 Language focus ‘Compounds’ ..............................................................................................5
2.4 Reading ‘Why fully electric cars may be stuck in the slow lane’ ............................................6
2.5 Skills work ‘Emailing – Replying and placing an order’ ..........................................................6
2.6 Case work ‘Choosing a car’ ..................................................................................................6
2.6.1 Background..................................................................................................................6
2.6.2 Comparing drivetrains..................................................................................................7
3 Customer experience ..................................................................................................................7
3.1 Working with words ............................................................................................................7
3.1.1 Expressions ..................................................................................................................7
3.1.2 Marketing jargon .........................................................................................................7
3.2 Listening ‘Carwow – Head2Head’.........................................................................................8
3.3 Language focus ‘Comparing’ ................................................................................................8
, 3.3.1 Exercises ......................................................................................................................8
3.3.2 How to use them .........................................................................................................8
3.3.3 Other structures ..........................................................................................................9
3.4 Reading ‘The Future of Car Sales is Omnichannel’ ................................................................9
3.5 Skills work ‘Complaints’ .......................................................................................................9
3.5.1 Useful phrases ........................................................................................................... 10
3.5.2 A matter of style: being indirect and polite ................................................................ 10
3.6 Case work ‘A sales pitch’ .................................................................................................... 10
4 Career prospects ....................................................................................................................... 10
4.1 Working with words ‘Employment issues’ .......................................................................... 10
4.1.1 The perfect job .......................................................................................................... 10
4.1.2 Incentives or cash ...................................................................................................... 11
4.2 Listening ‘The millennial generation’ ................................................................................. 12
4.3 Reading ‘Work-life balance’ ............................................................................................... 12
4.4 Skills work ‘Applying for a job’ ........................................................................................... 12
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