MNM3702 Marketing Research
Research Proposal to investigate the effect of COVID-19 on
luxury spending
PORTFOLIO EXAM
by
Hendrik Marais 60622482
Date of submission:
2020-06-16
, Topic Selection
Student
Number End Topic (Primary Objective) Selection
Digit
To determine customers’ perception about healthy food
1 options at a fast food restaurant in Tshwane
Sample size - large (e.g. 300)
To investigate the effect of COVID-19 on consumers spending
2 patterns on luxury products
Sample - small (e.g. 10)
To determine customers perception about purchasing fast
3 moving consumers goods (FMCG) online
Sample size - large (e.g. 300)
To investigate the effect of COVID-19 on SME’s in South
4 Africa (your area)
Sample size - small (e.g. 8)
To determine whether loyalty programs influences consumers
5 to spend more than they planned to spend
Sample size - large (e.g. 300)
To determine whether COVID-19 have an influence on
6 consumers buying behaviour
Sample size - small (e.g. 20)
To determine customers perception about online advertising
7 through Social Media
Sample size - large (e.g. 300)
To determine ODeL student’s perception about online
8 teaching via Facebook for University XYZ
Sample size - large (e.g. 300)
To investigate the influence of COVID-19 on the tourism
9 industry in South Africa (in your area)
To investigate the affordability of cellular data among South
10 African consumers for a telecommunications company
Sample size - small (e.g. 16)
Research Proposal to investigate the effect of COVID-19 on
luxury spending
PORTFOLIO EXAM
by
Hendrik Marais 60622482
Date of submission:
2020-06-16
, Topic Selection
Student
Number End Topic (Primary Objective) Selection
Digit
To determine customers’ perception about healthy food
1 options at a fast food restaurant in Tshwane
Sample size - large (e.g. 300)
To investigate the effect of COVID-19 on consumers spending
2 patterns on luxury products
Sample - small (e.g. 10)
To determine customers perception about purchasing fast
3 moving consumers goods (FMCG) online
Sample size - large (e.g. 300)
To investigate the effect of COVID-19 on SME’s in South
4 Africa (your area)
Sample size - small (e.g. 8)
To determine whether loyalty programs influences consumers
5 to spend more than they planned to spend
Sample size - large (e.g. 300)
To determine whether COVID-19 have an influence on
6 consumers buying behaviour
Sample size - small (e.g. 20)
To determine customers perception about online advertising
7 through Social Media
Sample size - large (e.g. 300)
To determine ODeL student’s perception about online
8 teaching via Facebook for University XYZ
Sample size - large (e.g. 300)
To investigate the influence of COVID-19 on the tourism
9 industry in South Africa (in your area)
To investigate the affordability of cellular data among South
10 African consumers for a telecommunications company
Sample size - small (e.g. 16)
