Unit 1 The Business Environment
Unit 1 (P2) – Descriptions of 4 stakeholders for the two
businesses
Samsung NHS
Customers Customers/Patients
They have very wide range of customers The NHS in UK deals with over 1 million
who buy smartphones, TVs and other patients every 36 hours. The NHS is free for
electronics product. They have different all UK residents. Some of the medicines are
groups of people with different age who are free to get from any NHS store with the
interested only to Samsung products. People prescriptions provided by doctors and some
with age between 14 to 25, they usually medicines are possible to buy from any
target to smartphones because of the pharmacy or from any other shops such as
technology. People with age between 26 to Superdrug, Tesco, Sainsbury’s etc.
50, they have the most ability to purchase
any of the product Samsung has to offer in
the market be it smartphones, smart
television, cameras or any other household
products like vacuum cleaners or washing
machines.
Workers Workers
Samsung’s employees are those who work The employees for the NHS are those
for their business, and also the workers need people who work for the NHS, the NHS is
to do their best in their working to make powered by the health services so the
people more interested to their products. workers will work only for health department
They had very large range of people, around i.e. hospital. They try their best to treat their
320.000 workers in 2017, who worked for patients as much they can to get good
Samsung. reviews for their departments.
Government Government
The UK Government has an interest to The UK Government has an interest to the
Samsung company because obviously the NHS because it is owned by the Government
government wants to make people to stay and also has all the responsibilities for the
happy with new smartphones with new NHS. Also the Government wants the best
technologies. treatment for people from the NHS to keep
people in health.
Owners Owners
As most Samsung products are made in As the Government is the owner of the NHS,
China, so the Samsung Group which is the obviously the Government needs to check
owner of Samsung needs to check the every year if there are any issues with the
products that has been done in China again, hospital and the Government needs to see if
to make sure that there are no issues with the patients are treated well or not. Also the
their products. If there are, they must fix the Government needs to ask all the patients
problems by sending to them again or by feedback about basically how they have
their self. been treated in the hospital.
Stakeholder definition – A person who has interest in an organization. A stakeholder can be
internal or external; internal such as managers and employees and external such as
shareholders, customers, suppliers, local communities and the government.
1
, Unit 1 The Business Environment
Unit 1 (M1) – Point of views of Samsung stakeholders
Customers
Samsung has a lot of customers, they got a lot of customers because people are
interested more in electronics products, mostly smartphones. Samsung’s customers
are interested mostly in smartphones because they like the quality, technology and
other features that are make people to buy their smartphones. Although, since last
year they removed their phones home button (i.e. Samsung Galaxy S8) which was
really a good idea. Also they provide discounts to the customers that help them to
make a profit.
Workers
Samsung has a large number of employees. They are interested in their job
securely. They also pay rates so they want good working conditions and also less
number of working hours. Their influence will be to ensure that they get good wage
rates and good working conditions. As Lee Byung-chu is the founder of Samsung,
therefore he is the first employee of Samsung Company.
Government
The Government will seek to influence all big businesses such as Samsung, to
encourage them to employ as many people as possible, to make profits, so that
taxes are paid, and also to encourage them to use a better technology into almost all
Samsung devices such as smartphones, tablets or any other devices etc. to attract
more people interested into devices, specially smartphones.
Owners
Samsung Group is the owner of Samsung, Lee Byung-chu is the founder, Lee Kun-
hee is the chairman and Lee Jae-yong is the voice chairman. These people are seek
to influence people to get a very high value in their business, which is very important
for them, because as we know they are competing with Apple. The important thing to
attract more people interested into the brand is the technology so the owners need to
think a good or better maybe the best technology ever in a smartphones.
2
Unit 1 (P2) – Descriptions of 4 stakeholders for the two
businesses
Samsung NHS
Customers Customers/Patients
They have very wide range of customers The NHS in UK deals with over 1 million
who buy smartphones, TVs and other patients every 36 hours. The NHS is free for
electronics product. They have different all UK residents. Some of the medicines are
groups of people with different age who are free to get from any NHS store with the
interested only to Samsung products. People prescriptions provided by doctors and some
with age between 14 to 25, they usually medicines are possible to buy from any
target to smartphones because of the pharmacy or from any other shops such as
technology. People with age between 26 to Superdrug, Tesco, Sainsbury’s etc.
50, they have the most ability to purchase
any of the product Samsung has to offer in
the market be it smartphones, smart
television, cameras or any other household
products like vacuum cleaners or washing
machines.
Workers Workers
Samsung’s employees are those who work The employees for the NHS are those
for their business, and also the workers need people who work for the NHS, the NHS is
to do their best in their working to make powered by the health services so the
people more interested to their products. workers will work only for health department
They had very large range of people, around i.e. hospital. They try their best to treat their
320.000 workers in 2017, who worked for patients as much they can to get good
Samsung. reviews for their departments.
Government Government
The UK Government has an interest to The UK Government has an interest to the
Samsung company because obviously the NHS because it is owned by the Government
government wants to make people to stay and also has all the responsibilities for the
happy with new smartphones with new NHS. Also the Government wants the best
technologies. treatment for people from the NHS to keep
people in health.
Owners Owners
As most Samsung products are made in As the Government is the owner of the NHS,
China, so the Samsung Group which is the obviously the Government needs to check
owner of Samsung needs to check the every year if there are any issues with the
products that has been done in China again, hospital and the Government needs to see if
to make sure that there are no issues with the patients are treated well or not. Also the
their products. If there are, they must fix the Government needs to ask all the patients
problems by sending to them again or by feedback about basically how they have
their self. been treated in the hospital.
Stakeholder definition – A person who has interest in an organization. A stakeholder can be
internal or external; internal such as managers and employees and external such as
shareholders, customers, suppliers, local communities and the government.
1
, Unit 1 The Business Environment
Unit 1 (M1) – Point of views of Samsung stakeholders
Customers
Samsung has a lot of customers, they got a lot of customers because people are
interested more in electronics products, mostly smartphones. Samsung’s customers
are interested mostly in smartphones because they like the quality, technology and
other features that are make people to buy their smartphones. Although, since last
year they removed their phones home button (i.e. Samsung Galaxy S8) which was
really a good idea. Also they provide discounts to the customers that help them to
make a profit.
Workers
Samsung has a large number of employees. They are interested in their job
securely. They also pay rates so they want good working conditions and also less
number of working hours. Their influence will be to ensure that they get good wage
rates and good working conditions. As Lee Byung-chu is the founder of Samsung,
therefore he is the first employee of Samsung Company.
Government
The Government will seek to influence all big businesses such as Samsung, to
encourage them to employ as many people as possible, to make profits, so that
taxes are paid, and also to encourage them to use a better technology into almost all
Samsung devices such as smartphones, tablets or any other devices etc. to attract
more people interested into devices, specially smartphones.
Owners
Samsung Group is the owner of Samsung, Lee Byung-chu is the founder, Lee Kun-
hee is the chairman and Lee Jae-yong is the voice chairman. These people are seek
to influence people to get a very high value in their business, which is very important
for them, because as we know they are competing with Apple. The important thing to
attract more people interested into the brand is the technology so the owners need to
think a good or better maybe the best technology ever in a smartphones.
2
