Strategies and Resources for International
Business Success
Tesla is the top electric car brand in the world, the company has gone international
now operating in 28 countries, this has caused some sacrifices that Tesla had to take
when agreeing to go international. A good example of this would be when Tesla has
listened to customer feedback in China which has helped them improve the saftey of
the cars so it matches to different standards. Elon Musk has also said that the new
giga factories in Berlin and Shanghai will not only produce current Tesla models, but
also original cars, Tesla plans to have its two new facilities overseas produce their
own designs for their respective markets. Finally the last way that Tesla changed
based on operating internationally is adapting and deciding on the number of
charging stations that Tesla wants to build in a specific country, this will be based on
how popular the Tesla target market is to fit the number of power stations with an
appropriate number of charging stations all over the country. Tesla is similar to Apple
in a sense that in Teslas not only is 90% of their car parts produced in the United
States but the parts were also created by Tesla and the design of the part only
specific to Tesla cars like Apple did with their products and accessories which made
them a multi billion company. The whole idea of this was the “we’ll do it ourselves;
we’ll change the mold” philosophy. Tesla even went as far as including their own,
original seats for their vechicles. This would normally be avoided by a lot of
manufactorers since traditionally, auto manufactorers outsource seat roduction due
1
Business Success
Tesla is the top electric car brand in the world, the company has gone international
now operating in 28 countries, this has caused some sacrifices that Tesla had to take
when agreeing to go international. A good example of this would be when Tesla has
listened to customer feedback in China which has helped them improve the saftey of
the cars so it matches to different standards. Elon Musk has also said that the new
giga factories in Berlin and Shanghai will not only produce current Tesla models, but
also original cars, Tesla plans to have its two new facilities overseas produce their
own designs for their respective markets. Finally the last way that Tesla changed
based on operating internationally is adapting and deciding on the number of
charging stations that Tesla wants to build in a specific country, this will be based on
how popular the Tesla target market is to fit the number of power stations with an
appropriate number of charging stations all over the country. Tesla is similar to Apple
in a sense that in Teslas not only is 90% of their car parts produced in the United
States but the parts were also created by Tesla and the design of the part only
specific to Tesla cars like Apple did with their products and accessories which made
them a multi billion company. The whole idea of this was the “we’ll do it ourselves;
we’ll change the mold” philosophy. Tesla even went as far as including their own,
original seats for their vechicles. This would normally be avoided by a lot of
manufactorers since traditionally, auto manufactorers outsource seat roduction due
1
