PREP – ELS-67700
Osterwalder & Pigneur: BMC (business model canvas)
Business Model Canvas: describes the rationale of how an organization creates, delivers, and
captures value.
9 building blocks:
1) customer segments (CS): the different groups of people or organizations an enterprise
aims to reach and serve.
2) value propositions (VP): the bundle of products and services that create value for a
specific customer segment.
3) channels (CH): how a company communicates with and reaches its customer segments to
deliver a value proposition.
4) customer relationships (CR): the types of relationships a company establishes with specific
customer segments.
5) revenue streams (R$): the cash a company generates from each customer segment.
6) key resources (KR): the most important assets required to make a business model work.
7) key activities (KA): the most important things a company must do to make its business
model work.
8) key partnerships (KP): the network of suppliers and partners that make the business
model work.
9) cost structure (C$): all costs incurred to operate a business model.
1) value
1
Osterwalder & Pigneur: BMC (business model canvas)
Business Model Canvas: describes the rationale of how an organization creates, delivers, and
captures value.
9 building blocks:
1) customer segments (CS): the different groups of people or organizations an enterprise
aims to reach and serve.
2) value propositions (VP): the bundle of products and services that create value for a
specific customer segment.
3) channels (CH): how a company communicates with and reaches its customer segments to
deliver a value proposition.
4) customer relationships (CR): the types of relationships a company establishes with specific
customer segments.
5) revenue streams (R$): the cash a company generates from each customer segment.
6) key resources (KR): the most important assets required to make a business model work.
7) key activities (KA): the most important things a company must do to make its business
model work.
8) key partnerships (KP): the network of suppliers and partners that make the business
model work.
9) cost structure (C$): all costs incurred to operate a business model.
1) value
1
