Corporate Social Responsibility Lecture Notes
I/ Lecture 1 (02/11/21):
The role of business:
“If you want to be a billionaire, help a billion people” -- Dr. Peter Diamandis
A / The Quest of Purpose
(view chapter 3)
B/ Why do firms care about Sustainability ?
1) Increasing Revenues
→ reduce energy bill
2) Reputation/ Public’s trust
→ no go at risk
3) Attracting Talent
→ people want to work for a company that has a purpose, that has a why
4) Saving Costs / Bonus
C/ The Corporate Social Responsibility Hierarchy
1) Economic responsibility
→ produce an acceptable return for investors (Unilever)
2) Legal responsibility
→ to act within the frameworks of laws and regulations drawn up by the government and judiciary
(Shell and Nigeria? → do you work in the framework of Europe or Nigeria if Shell operates in
Nigeria)
3) Ethical responsibility
→ To do no harm to its stakeholders and within it;s operating environment (an oath?)
4) Discretionary responsibility
→ Companie shave more pro- active, strategic behaviors that benefit themselves or society or both (
Unilever soap in rural India, Tony Chocolonely, Tiny House Heijmans, van Oord, etc)
D/ Archetypes
(view Chapter 2)
E/ Materiality Assessment
(view Chapter 4)
II/ Lecture 2 (09/11/21):
Managing CSR @ KPN
- Jeroen Cox, Strategic Lead Energy & Environment Technology Office
video : What is The Fourth Industrial Revolution (Industry 4.0)?
→ World Economic Forum
- digital transformation will bring huge life changes : from science to healthcare to sensors to
robotics
- digital technology pervasively (= especially of an unwelcome influence or physical effect,
spreading widely throughout an area or a group of people.) impacts every vertical industry (=
a group of companies that focus on a shared niche or specialized market spanning multiple
industries)
, - innovation is key in this century
- mobile platforms will define how fast the fourth Industrial Revolution will be embraced by the
countries
- emerging countries should take the lead
- Issue : borderless Industrial Revolution but regulated by all kinds of different policies and
regulations in each territory/ country, how can we make this work?
- technology = makes process more efficient + makes the quality higher
- the technology available in science areas will impact and change healthcare
forever
- humans and machines now are assisting each other / augmenting each other with skills
- humanity will be changed with super intelligence
- Cross fertilization : good ideas come less from inside brilliant people’s head and more from
seeing patterns ( - Tim Brown, IDEO USA)
- Can this technology solve the hard pressed challenges that we encounter today ? (Global
Warming, WildFires, Natural Catastrophes)
- we cannot go back to yesterday, the world has changed so much
A/ Why ? - What do our stakeholders expect ?
Intrinsic motivation to be a sustainable leader :
1. General public expectations
2. Financial Market Expectations (ESG)
3. Attract and retain talent
4. Futureproof for tenders to public sector
5. Cost & CAPEX savings
6. Added value to customers
Why should companies bother?
- A company should care (inherently motivated by sustainability)
- no longer an option to be involved in sustainability
- maintain the talent of the company
- to raise capital
- government wants to see how sustainable are you and what sustainable solution you offer
and how it makes other more sustainable
, → companies that are more appreciated by stakeholders are the ones that have the most valid SDG
goals, not all 17
1) Scope 1 : cars / engineers
- bio gas
- particular matter : closing down the city of Amsterdam for cars (next wave)
2) Scope 2: electricity that you use
- KPN uses a lot of the energy in the Netherlands (0.5%)
- try to reduce your energy
- next wave: 5G → challenging
- introduce sleep mode = turn down electricity when people are sleeping (use
AI)
3) Scope 3: the rest
- travel: the way that your product travel
- stuff that you buy (purchases): amount of CO2 used
- energy use : at home and at the office
B/ The Road to Circularity
KPN circular program: seven tracks in
which goals and projects form the
circular roadmap:
1. Networks and Datacenters
2. Products and services
3. Real estate and workspace
4. Procurement
5. Reporting
6. Employee engagement
7. Governance
→ building blocks = core + supportive tracks
I/ Lecture 1 (02/11/21):
The role of business:
“If you want to be a billionaire, help a billion people” -- Dr. Peter Diamandis
A / The Quest of Purpose
(view chapter 3)
B/ Why do firms care about Sustainability ?
1) Increasing Revenues
→ reduce energy bill
2) Reputation/ Public’s trust
→ no go at risk
3) Attracting Talent
→ people want to work for a company that has a purpose, that has a why
4) Saving Costs / Bonus
C/ The Corporate Social Responsibility Hierarchy
1) Economic responsibility
→ produce an acceptable return for investors (Unilever)
2) Legal responsibility
→ to act within the frameworks of laws and regulations drawn up by the government and judiciary
(Shell and Nigeria? → do you work in the framework of Europe or Nigeria if Shell operates in
Nigeria)
3) Ethical responsibility
→ To do no harm to its stakeholders and within it;s operating environment (an oath?)
4) Discretionary responsibility
→ Companie shave more pro- active, strategic behaviors that benefit themselves or society or both (
Unilever soap in rural India, Tony Chocolonely, Tiny House Heijmans, van Oord, etc)
D/ Archetypes
(view Chapter 2)
E/ Materiality Assessment
(view Chapter 4)
II/ Lecture 2 (09/11/21):
Managing CSR @ KPN
- Jeroen Cox, Strategic Lead Energy & Environment Technology Office
video : What is The Fourth Industrial Revolution (Industry 4.0)?
→ World Economic Forum
- digital transformation will bring huge life changes : from science to healthcare to sensors to
robotics
- digital technology pervasively (= especially of an unwelcome influence or physical effect,
spreading widely throughout an area or a group of people.) impacts every vertical industry (=
a group of companies that focus on a shared niche or specialized market spanning multiple
industries)
, - innovation is key in this century
- mobile platforms will define how fast the fourth Industrial Revolution will be embraced by the
countries
- emerging countries should take the lead
- Issue : borderless Industrial Revolution but regulated by all kinds of different policies and
regulations in each territory/ country, how can we make this work?
- technology = makes process more efficient + makes the quality higher
- the technology available in science areas will impact and change healthcare
forever
- humans and machines now are assisting each other / augmenting each other with skills
- humanity will be changed with super intelligence
- Cross fertilization : good ideas come less from inside brilliant people’s head and more from
seeing patterns ( - Tim Brown, IDEO USA)
- Can this technology solve the hard pressed challenges that we encounter today ? (Global
Warming, WildFires, Natural Catastrophes)
- we cannot go back to yesterday, the world has changed so much
A/ Why ? - What do our stakeholders expect ?
Intrinsic motivation to be a sustainable leader :
1. General public expectations
2. Financial Market Expectations (ESG)
3. Attract and retain talent
4. Futureproof for tenders to public sector
5. Cost & CAPEX savings
6. Added value to customers
Why should companies bother?
- A company should care (inherently motivated by sustainability)
- no longer an option to be involved in sustainability
- maintain the talent of the company
- to raise capital
- government wants to see how sustainable are you and what sustainable solution you offer
and how it makes other more sustainable
, → companies that are more appreciated by stakeholders are the ones that have the most valid SDG
goals, not all 17
1) Scope 1 : cars / engineers
- bio gas
- particular matter : closing down the city of Amsterdam for cars (next wave)
2) Scope 2: electricity that you use
- KPN uses a lot of the energy in the Netherlands (0.5%)
- try to reduce your energy
- next wave: 5G → challenging
- introduce sleep mode = turn down electricity when people are sleeping (use
AI)
3) Scope 3: the rest
- travel: the way that your product travel
- stuff that you buy (purchases): amount of CO2 used
- energy use : at home and at the office
B/ The Road to Circularity
KPN circular program: seven tracks in
which goals and projects form the
circular roadmap:
1. Networks and Datacenters
2. Products and services
3. Real estate and workspace
4. Procurement
5. Reporting
6. Employee engagement
7. Governance
→ building blocks = core + supportive tracks
