UNIT 3 - USING SOCIAL
MEDIA IN BUSINESS -
ASSIGNMENT 1
Put your name and ID here
,Contents
Introduction................................................................................................................................................3
P1 - explain the different ways in which a business can use social media & P2 - explain the audience
profiles of different social media websites..................................................................................................3
What is social media?...................................................................................................................................3
What are the popular social media?.............................................................................................................4
Facebook......................................................................................................................................................5
Instagram......................................................................................................................................................5
LinkedIn........................................................................................................................................................5
Twitter..........................................................................................................................................................5
YouTube........................................................................................................................................................6
Customer Service..........................................................................................................................................6
Audience Profile...........................................................................................................................................7
Facebook......................................................................................................................................................8
Key features of using Facebook for business............................................................................................9
.................................................................................................................................................................. 9
Instagram....................................................................................................................................................10
Key features of using Instagram for business.........................................................................................11
Brand Image...............................................................................................................................................13
Promotion...................................................................................................................................................15
Communication..........................................................................................................................................16
Solving Queries and Managing Issues.........................................................................................................18
Risk and Constraints...................................................................................................................................19
Loss of IP and Sensitive data...................................................................................................................19
Brand Hijacking.......................................................................................................................................19
Reputation loss.......................................................................................................................................20
Compliance violations.............................................................................................................................20
M1 - Assess the different ways in which a business can use social media to attract a target audience......20
Advantages of using social media for businesses:......................................................................................20
Disadvantages of using social media for businesses:..................................................................................21
Risks and issues of business using social media..........................................................................................22
Positive aspects of using Facebook as a business.......................................................................................25
Negative aspects of using Facebook as a business.....................................................................................26
Positive aspects of using Instagram as a business......................................................................................26
1|Page
, Increased engagement:..........................................................................................................................26
Building trust and personality:................................................................................................................27
Traffic increase:.......................................................................................................................................27
Gaining competitive advantage:.............................................................................................................27
Negative aspects of using Instagram as a business.....................................................................................27
Everyone may not be on Instagram:.......................................................................................................27
Content limitations:................................................................................................................................27
Advertisement difficulties:......................................................................................................................28
D1 - Evaluate the business use of social media to interact with customers and promote products or
services to a target audience.....................................................................................................................28
How can business furthermore develop an audience?...............................................................................30
Conclusion.................................................................................................................................................32
References................................................................................................................................................33
Images........................................................................................................................................................33
Sources.......................................................................................................................................................34
2|Page
, Unit 3 Using Social Media in Business
Introduction
I am going to create a report for The Brent and Harrow Chamber of Commerce in which I will
explain the different ways in which a business can use social media, explain the audience profiles
of different social media websites, assess the different ways in which a business can use social
media to attract a target audience, and evaluate the business use of social media to interact with
customers and promote products or services to a target audience.
P1 - explain the different ways in which a business can use social
media & P2 - explain the audience profiles of different social media
websites
What is social media?
Any online platform that helps users build and post content with the public is known as social
media. The term “social media” refers to a variety of websites and applications. Twitter, for
example, focuses on exchanging connections and brief written posts. Others, such as Instagram
and Tik Tok, are designed to make picture and video sharing simpler.
What distinguishes social media from other forms of communication is that it is both expansive
and uncensored. In particular social media companies enforce certain limits—for example,
excluding photos of abuse or nudity—there are far fewer constraints to what people can share
than in traditional modes of public broadcasting such as newspapers, radio stations, and television
stations.
3|Page
MEDIA IN BUSINESS -
ASSIGNMENT 1
Put your name and ID here
,Contents
Introduction................................................................................................................................................3
P1 - explain the different ways in which a business can use social media & P2 - explain the audience
profiles of different social media websites..................................................................................................3
What is social media?...................................................................................................................................3
What are the popular social media?.............................................................................................................4
Facebook......................................................................................................................................................5
Instagram......................................................................................................................................................5
LinkedIn........................................................................................................................................................5
Twitter..........................................................................................................................................................5
YouTube........................................................................................................................................................6
Customer Service..........................................................................................................................................6
Audience Profile...........................................................................................................................................7
Facebook......................................................................................................................................................8
Key features of using Facebook for business............................................................................................9
.................................................................................................................................................................. 9
Instagram....................................................................................................................................................10
Key features of using Instagram for business.........................................................................................11
Brand Image...............................................................................................................................................13
Promotion...................................................................................................................................................15
Communication..........................................................................................................................................16
Solving Queries and Managing Issues.........................................................................................................18
Risk and Constraints...................................................................................................................................19
Loss of IP and Sensitive data...................................................................................................................19
Brand Hijacking.......................................................................................................................................19
Reputation loss.......................................................................................................................................20
Compliance violations.............................................................................................................................20
M1 - Assess the different ways in which a business can use social media to attract a target audience......20
Advantages of using social media for businesses:......................................................................................20
Disadvantages of using social media for businesses:..................................................................................21
Risks and issues of business using social media..........................................................................................22
Positive aspects of using Facebook as a business.......................................................................................25
Negative aspects of using Facebook as a business.....................................................................................26
Positive aspects of using Instagram as a business......................................................................................26
1|Page
, Increased engagement:..........................................................................................................................26
Building trust and personality:................................................................................................................27
Traffic increase:.......................................................................................................................................27
Gaining competitive advantage:.............................................................................................................27
Negative aspects of using Instagram as a business.....................................................................................27
Everyone may not be on Instagram:.......................................................................................................27
Content limitations:................................................................................................................................27
Advertisement difficulties:......................................................................................................................28
D1 - Evaluate the business use of social media to interact with customers and promote products or
services to a target audience.....................................................................................................................28
How can business furthermore develop an audience?...............................................................................30
Conclusion.................................................................................................................................................32
References................................................................................................................................................33
Images........................................................................................................................................................33
Sources.......................................................................................................................................................34
2|Page
, Unit 3 Using Social Media in Business
Introduction
I am going to create a report for The Brent and Harrow Chamber of Commerce in which I will
explain the different ways in which a business can use social media, explain the audience profiles
of different social media websites, assess the different ways in which a business can use social
media to attract a target audience, and evaluate the business use of social media to interact with
customers and promote products or services to a target audience.
P1 - explain the different ways in which a business can use social
media & P2 - explain the audience profiles of different social media
websites
What is social media?
Any online platform that helps users build and post content with the public is known as social
media. The term “social media” refers to a variety of websites and applications. Twitter, for
example, focuses on exchanging connections and brief written posts. Others, such as Instagram
and Tik Tok, are designed to make picture and video sharing simpler.
What distinguishes social media from other forms of communication is that it is both expansive
and uncensored. In particular social media companies enforce certain limits—for example,
excluding photos of abuse or nudity—there are far fewer constraints to what people can share
than in traditional modes of public broadcasting such as newspapers, radio stations, and television
stations.
3|Page
