Unit 3: Using Social Media in Business
1
,Unit 3: Using Social Media in Business
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,Unit 3: Using Social Media in Business
3
,Unit 3: Using Social Media in Business
Contents
C1 Creating accounts and profiles .........................................................................................................6
Facebook .......................................................................................................................................6
Instagram .....................................................................................................................................6
Creation and set-up of a company profile. ........................................................................................6
Facebook & Instagram ..................................................................................................................6
Customisation and configuration of the: ..........................................................................................7
Company profile images and text .................................................................................................7
Facebook & Instagram .................................................................................................................7
Privacy settings .................................................................................................................................7
Facebook & Instagram .................................................................................................................7
C2 Content creation and publication ....................................................................................................7
Carry out research in order to produce engaging content for the intended target audience. ..........7
Research into the target audience ................................................................................................7
Instagram:......................................................................................................................................8
Facebook:......................................................................................................................................8
Research into competitors ................................................................................................................8
..........................................................................................................................................................8
Produce, publish and manage content..............................................................................................8
Improve visibility of published content. ..........................................................................................13
Methods to encourage audience interaction, e.g. use of images, phrasing of text content, timing of
posts to coincide with times when followers are online. ................................................................13
Integration of information across company e-commerce website and social media websites. ......14
C3 Implementation of an online community building .........................................................................15
Implementation of an online community building strategy:............................................................15
• Finding and joining groups and contributing information ............................................................15
• Following people and businesses. ................................................................................................15
Monitoring and responding to the comments; importance of prompt responses. ........................16
Using tools and techniques to automate content posting. .............................................................18
C4 Data gathering and analysis ...........................................................................................................18
Identifying interaction relating to individual posts. .......................................................................19
Identifying audience profiles, e.g. age, location and comparison of intended target audience
versus actual audience. ...................................................................................................................19
Monitoring number of ‘likes’ and ‘shares. ......................................................................................21
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,Unit 3: Using Social Media in Business
C5 Skills, knowledge and behaviours ..................................................................................................21
Planning and recording, including the setting of relevant targets with timescales, how and .........21
Evaluation of my Plan..................................................................................................................21
What was good about your plan..................................................................................................21
What could have improved with your plan......................................................................................22
Business requirements....................................................................................................................22
Evaluation of how I used social media to post contents..................................................................23
What went well............................................................................................................................23
What didn’t go well......................................................................................................................23
Review your social media posts.......................................................................................................24
What can be improved....................................................................................................................24
Review how your planning (schedule), timescales and the discussions with your client went........24
Research the legal and ethical implications of using the material you did use on your social media
platforms.........................................................................................................................................24
Appropriate content....................................................................................................................24
Trolls ...........................................................................................................................................25
Explain how you ensured you were posting content with in the legal and ethical boundaries that
are acceptable on the internet........................................................................................................25
Evaluating how I was:......................................................................................................................25
Creative........................................................................................................................................25
How you planned your time and managed your workload and taken individual responsibility in the
project.............................................................................................................................................26
5
,Unit 3: Using Social Media in Business
Implement the use of social media in a business
C1 Creating accounts and profiles
Sign-up, creation and administration of social media website
business accounts.
In this section I'm going to create two social media accounts which is Facebook and Instagram
according to my plan. This is because during my meeting and research I found out that these two
social media accounts match up with Autohaven demographic and target audience.
Facebook
The screenshot next to this shows me signing up to Facebook where I have entered my details and
information about the company. I have used their business email address to sign up with Facebook
since it will be me and Autohaven who will be monitoring it. Also using the same email maintains a
professional image because it’s important to have consistency to keeping customers' trust and
appear as a well-established and genuine business.
Instagram
On this screenshot I’m setting up my Instagram account in order to set up my
page to post and communicate with users. During this process I faced a few
issues trying to sign up to Instagram with a Facebook account. This is because
my intention was to link the two social media accounts together in order to
create a fast and easy way to reach multiple customers streams with the click
of one button. However, this didn’t allow me so I went forth on signing up to
Instagram without linking to Facebook, but I would do this later on
manually.
Creation and set-up of a company profile.
Facebook & Instagram
After signing up, the screenshots to the right shows how the profile page looks like. As you can tell,
currently the profile page doesn't clearly reflect the company itself as it lacks numerous things such
as brand image and purpose.
6
, Unit 3: Using Social Media in Business
Customisation and configuration of the:
Company profile images and text
Facebook & Instagram
On this section I have customised the business profile page by adding a logo and a summary bio of
the business under the profile photo. This is to allow customers to easily recognise and
remember Autohaven by the logo as it provides a foundation for increasing brand awareness and
helps them to connect with their audience. Unfortunately, I am disappointed in the fact that
Instagram and Facebook don’t give an option to customise the background colour.
Privacy settings
Facebook & Instagram
In this part I’m setting up two-factor authentication for both social media profiles to help protect the
account from malicious hackers and the passwords.
C2 Content creation and publication
Carry out research in order to produce engaging content for the
intended target audience.
Research into the target audience
Autohaven aim is to target 17 to 60-year-olds who are more likely to drive. To grab
their attention, we would use an array of content to engage the audience which includes relevant
7
1
,Unit 3: Using Social Media in Business
2
,Unit 3: Using Social Media in Business
3
,Unit 3: Using Social Media in Business
Contents
C1 Creating accounts and profiles .........................................................................................................6
Facebook .......................................................................................................................................6
Instagram .....................................................................................................................................6
Creation and set-up of a company profile. ........................................................................................6
Facebook & Instagram ..................................................................................................................6
Customisation and configuration of the: ..........................................................................................7
Company profile images and text .................................................................................................7
Facebook & Instagram .................................................................................................................7
Privacy settings .................................................................................................................................7
Facebook & Instagram .................................................................................................................7
C2 Content creation and publication ....................................................................................................7
Carry out research in order to produce engaging content for the intended target audience. ..........7
Research into the target audience ................................................................................................7
Instagram:......................................................................................................................................8
Facebook:......................................................................................................................................8
Research into competitors ................................................................................................................8
..........................................................................................................................................................8
Produce, publish and manage content..............................................................................................8
Improve visibility of published content. ..........................................................................................13
Methods to encourage audience interaction, e.g. use of images, phrasing of text content, timing of
posts to coincide with times when followers are online. ................................................................13
Integration of information across company e-commerce website and social media websites. ......14
C3 Implementation of an online community building .........................................................................15
Implementation of an online community building strategy:............................................................15
• Finding and joining groups and contributing information ............................................................15
• Following people and businesses. ................................................................................................15
Monitoring and responding to the comments; importance of prompt responses. ........................16
Using tools and techniques to automate content posting. .............................................................18
C4 Data gathering and analysis ...........................................................................................................18
Identifying interaction relating to individual posts. .......................................................................19
Identifying audience profiles, e.g. age, location and comparison of intended target audience
versus actual audience. ...................................................................................................................19
Monitoring number of ‘likes’ and ‘shares. ......................................................................................21
4
,Unit 3: Using Social Media in Business
C5 Skills, knowledge and behaviours ..................................................................................................21
Planning and recording, including the setting of relevant targets with timescales, how and .........21
Evaluation of my Plan..................................................................................................................21
What was good about your plan..................................................................................................21
What could have improved with your plan......................................................................................22
Business requirements....................................................................................................................22
Evaluation of how I used social media to post contents..................................................................23
What went well............................................................................................................................23
What didn’t go well......................................................................................................................23
Review your social media posts.......................................................................................................24
What can be improved....................................................................................................................24
Review how your planning (schedule), timescales and the discussions with your client went........24
Research the legal and ethical implications of using the material you did use on your social media
platforms.........................................................................................................................................24
Appropriate content....................................................................................................................24
Trolls ...........................................................................................................................................25
Explain how you ensured you were posting content with in the legal and ethical boundaries that
are acceptable on the internet........................................................................................................25
Evaluating how I was:......................................................................................................................25
Creative........................................................................................................................................25
How you planned your time and managed your workload and taken individual responsibility in the
project.............................................................................................................................................26
5
,Unit 3: Using Social Media in Business
Implement the use of social media in a business
C1 Creating accounts and profiles
Sign-up, creation and administration of social media website
business accounts.
In this section I'm going to create two social media accounts which is Facebook and Instagram
according to my plan. This is because during my meeting and research I found out that these two
social media accounts match up with Autohaven demographic and target audience.
The screenshot next to this shows me signing up to Facebook where I have entered my details and
information about the company. I have used their business email address to sign up with Facebook
since it will be me and Autohaven who will be monitoring it. Also using the same email maintains a
professional image because it’s important to have consistency to keeping customers' trust and
appear as a well-established and genuine business.
On this screenshot I’m setting up my Instagram account in order to set up my
page to post and communicate with users. During this process I faced a few
issues trying to sign up to Instagram with a Facebook account. This is because
my intention was to link the two social media accounts together in order to
create a fast and easy way to reach multiple customers streams with the click
of one button. However, this didn’t allow me so I went forth on signing up to
Instagram without linking to Facebook, but I would do this later on
manually.
Creation and set-up of a company profile.
Facebook & Instagram
After signing up, the screenshots to the right shows how the profile page looks like. As you can tell,
currently the profile page doesn't clearly reflect the company itself as it lacks numerous things such
as brand image and purpose.
6
, Unit 3: Using Social Media in Business
Customisation and configuration of the:
Company profile images and text
Facebook & Instagram
On this section I have customised the business profile page by adding a logo and a summary bio of
the business under the profile photo. This is to allow customers to easily recognise and
remember Autohaven by the logo as it provides a foundation for increasing brand awareness and
helps them to connect with their audience. Unfortunately, I am disappointed in the fact that
Instagram and Facebook don’t give an option to customise the background colour.
Privacy settings
Facebook & Instagram
In this part I’m setting up two-factor authentication for both social media profiles to help protect the
account from malicious hackers and the passwords.
C2 Content creation and publication
Carry out research in order to produce engaging content for the
intended target audience.
Research into the target audience
Autohaven aim is to target 17 to 60-year-olds who are more likely to drive. To grab
their attention, we would use an array of content to engage the audience which includes relevant
7
