Summary BUS FPX3022 Assessment2.docx BUS-FP3022 Forecasting and Planning BUS-FPX3022 Business Model and Supply Chain Strategy The Starbucks Company was founded in Seattle in 1971 by Jerry Baldwin, Gordon Bowker and Zev Seigel with a vision to educate Amer

BUS FPX3022 A BUS-FP3022 Forecasting and Planning BUS-FPX3022 Business Model and Supply Chain Strategy The Starbucks Company was founded in Seattle in 1971 by Jerry Baldwin, Gordon Bowker and Zev Seigel with a vision to educate American consumers about the fine coffee drinking experience. In 1987 Howard Schultz took over the Starbucks Group, he wanted to create the Italian espresso bar experience in America by creating a personal relationship between the customers and their coffee [ CITATION UKE18 l 1033 ]. With nearly 200,000 employees, with more than 25,0000 stores around the world, Starbucks has significantly grown year after year with few exceptions. Nearly 50% of Starbucks' 25,000+ restaurants are still company owned. The company is growing aggressively but its expansion strategy is not based on a shift towards a franchise-heavy model. Our forecast estimates that by 2023, the company will s