Nike communication methods

Pearson BTEC Level 3 Unit 1
Exploring Business


Nike: Communicate
Nike Formal communication method
Nike uses the communication method of emailing their stakeholders such
as customers, employees and business partners all over the world. They use
this method to promote products and services and manage communication
within the business network. This benefits Nike as they save time and don’t
have to pay for postage allowing them to decrease their total cost and help
them to break their break even point quicker. Also with the saved money
Nike can invest in their technology as well their goods; due to the fast
technology this would make shopping easy and fast which would interest the
audience and persuade them into purchasing products such as shoes from
Nike resulting in an increase in their revenue and profit.

Nike uses this method to contact their customers. Through emails they
promote their new arrivals, products sure as shoes and provide services.
This would benefit Nike as more people would be aware of their brand
which would increase their publicity as well as their sales. The well designed
emails persuade their customers to purchase their products such as clothes
and shoes which would increase their sales as well as their revenue. Sending
discounts and sales would interest the customers and make them willing to
purchase more goods with the discounts they receive from Nike.