2021 (DISTINCTION*) Pearson BTEC Level 3 Unit 1 Exploring Business Assignment 1

Assignment 1 Features contributing to the success of
contrasting businesses




By Benecia Rodrigues




1

,Contents
Introduction of Nike........................................................................................4
Recommendations...........................................................................................................................10

Nike: Tasks - P3 and M2................................................................................10
Nike functional areas.......................................................................................................................11
Nike departments............................................................................................................................13

Nike: The influence of stakeholders on a business........................................17
Internal stakeholder........................................................................................................................17
External stakeholders......................................................................................................................21

Nike: Communicate.......................................................................................23
Nike Formal communication method..............................................................................................23
Nike Informal method......................................................................................................................25

CAFOD...........................................................................................................28
Purpose: aims and objectives..........................................................................................................28

CAFOD: Tasks - P3 and M2.............................................................................30
Functional areas/ departments.......................................................................................................31

CAFOD: The influence of stakeholders on a business....................................32
External stakeholders......................................................................................................................32
Internal stakeholders.......................................................................................................................34

CAFOD: Communications..............................................................................36
Formal communication....................................................................................................................36
Informal communication.................................................................................................................37

Unit 1............................................................................................................40
A1 Features of the businesses.........................................................................................................40
A2 Stakeholders and their influence................................................................................................42
A3 Effective business communication..............................................................................................43
B1 Structure and organisation.........................................................................................................44
B2 Aims and Objectives...................................................................................................................44




2

, INTRODUCTION

In my course work I will be doing a report that examines the features of a for-
profit and a not-for-profit business, looking at how each business is organised
and how their structure enables achievement of their aims and objectives. I will
be writing about two different Business Nike(private) and CAFOD(public) and
explain the features contributing to the success of contrasting businesses.




3

,Introduction of
Nike
Nike Inc. is an American multinational
corporation that is engaged in the design, development, manufacturing, and worldwide
marketing and sales of footwear, apparel, equipment, accessories and services. The company
is headquartered near Beaverton, Oregon, United States. The founders of Nike are Bill
Bowerman and Phil Knight. It was founded on January 25, 1964 (55 years ago).1
1
https://en.m.wikipedia.org/wiki/Nike,_Inc.

4

, In Greek mythology Nike means the Winged Goddess of Victory. The logo is derived from
goddess' wing 'swoosh', which symbolises the sound of speed, movement, power and
motivation.2 This is a powerful meaning which expresses Nike positivity and power
therefore this will attract customers and the more customers they receive the more
purchase will be made. This would benefit Nike as the revenue will increase due to the sales
along with its profit. Nike would not make a loss which would help them meet their aims
and objectives making them a successful business.

Nike is a private limited company.3 This means the shareholders are legally responsible for
the debts of a company only to the extent of the nominal value of their shares. The owner
of Nike is Phil Knight and the CEO is Mark Parker.4 In 2015, as a part of his success plan,
Phil Knight created Swoosh LLC, contributing 128.5 million Class A Nike stock or 15% of
the combined outstanding Class A and Class B shares at that time. In June 2016, a subsidiary
of Travis Knights' Trust acquired all voting units within Swoosh LLC in a private
transaction.5
Revenue: £27.9520 billion6
Profit: £804.70 million7
Where did Nike first open: Eugene, Oregon, United States

Nike’s different brand name:8
-Nike Golf
-Nike Pro
-Nike+
-Air Jordan
-Nike Blazers
-Air Force 1
-Nike Dunk
-Air Max
-Foamposite
-Nike Skateboarding
-Nike CR7 and S
Subsidiaries including Brand Jordan, Hurley International and Converse



2
https://economictimes.indiatimes.com/industry/services/advertising/hidden-meaning-of-11-worlds-most-famous-logos/Nike/
slideshow/59738997.cms
3
https://www.bizjournals.com/portland/blog/threads_and_laces/2015/06/the-significance-of-swoosh-llc.html
4
https://en.m.wikipedia.org/wiki/Nike,_Inc.
5
https://www.investopedia.com/articles/insights/052516/top-4-Nike-shareholders-nke.asp
6
https://www.statista.com/statistics/241683/Nikes-sales-worldwide-since-2004/
7
https://www.investopedia.com/articles/markets/080415/how-Nike-nke-makes-its-money.asp
8
https://en.wikipedia.org/wiki/Nike,_Inc.

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