Design Thinking & Innovation
The ExtravaganSIA
, 01
User Persona
Journey Map 02
Unmet Needs
03
The
ExtravaganSIA 04
Validation
05
Implementation
,User Persona
, Atas Abby
Age: 32 years old Inflight Goals & Deal Breakers
Family: Married, Kids
Occupation: VP at XYZ Ltd • Practicality & convenience
• Exclusive & availability of items
Abby has a shopping list
to get through but she’s • Wasting time
always looking for new • Inconsistencies
products for herself.
Lifestyle & Hobbies Decision Factors Ranked
01 Customer reviews
02 Exclusivity
Flies 3 to 4 Shops 03 Product Availability
Business trip K-drama 04 Price
times/month online
05 Design
The ExtravaganSIA
, 01
User Persona
Journey Map 02
Unmet Needs
03
The
ExtravaganSIA 04
Validation
05
Implementation
,User Persona
, Atas Abby
Age: 32 years old Inflight Goals & Deal Breakers
Family: Married, Kids
Occupation: VP at XYZ Ltd • Practicality & convenience
• Exclusive & availability of items
Abby has a shopping list
to get through but she’s • Wasting time
always looking for new • Inconsistencies
products for herself.
Lifestyle & Hobbies Decision Factors Ranked
01 Customer reviews
02 Exclusivity
Flies 3 to 4 Shops 03 Product Availability
Business trip K-drama 04 Price
times/month online
05 Design
