STUDY NOTES
Week 6 – STUDY UNIT 6 – PRODUCT DECISIONS
1. Introduction: after looking at the STP process, we now take a deeper look into the
marketing mix elements. This chapter focuses more on the managing and development of
products
2. Outcomes:
Define the term product
Distinguish between product levels
Classify consumer products
Describe the nature of different product categories
Distinguish between ‘product mix’ ‘product item’ ‘product line’
3. Notes:
Week 6 – STUDY UNIT 6 – PRODUCT DECISIONS
1. Introduction: after looking at the STP process, we now take a deeper look into the
marketing mix elements. This chapter focuses more on the managing and development of
products
2. Outcomes:
Define the term product
Distinguish between product levels
Classify consumer products
Describe the nature of different product categories
Distinguish between ‘product mix’ ‘product item’ ‘product line’
3. Notes:
