Factors to influence a person's motivation
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Need for cognition and personal relevance
Selective retention
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a process whereby a consumer remembers only that information that
supports his or her personal beliefs
Psychological influences
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drives, needs, wants
Anchoring and adjustment heuristic
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tendency to estimate the quantity of something by using a starting point
and adjusting up or down
Different types of orientation
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production, marketing, purpose
Operant conditioning
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associate a voluntary behavior with a consequence
What affects most buying decisions
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Give this one a try later!
Need for cognition and personal relevance
Selective retention
Give this one a try later!
a process whereby a consumer remembers only that information that
supports his or her personal beliefs
Psychological influences
, Give this one a try later!
drives, needs, wants
Anchoring and adjustment heuristic
Give this one a try later!
tendency to estimate the quantity of something by using a starting point
and adjusting up or down
Different types of orientation
Give this one a try later!
production, marketing, purpose
Operant conditioning
Give this one a try later!
associate a voluntary behavior with a consequence
What affects most buying decisions
Give this one a try later!
