Product Line Pricing
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Setting prices across an entire product line (Carwashes)
Product Mix Pricing Strategies
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-Product Line Pricing
-Optional-Product Pricing
-Captive-Product Pricing
-By-Product Pricing
-Product Bundle Pricing
, High/Low Pricing
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Price relies on promotion of sales, attracts all consumers, creates
excitement via perceived scarcity, most effective with anchor price to
indicate value (Safeway)
Customers: Demand Consideration
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-Consumers needs/wants
-Brand Perception
-Mkt Considerations
Competition-Based Pricing
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Prices based on competitors' strategies, prices, costs, and mkt offerings
-Competitive Parity
-Status Quo
By-Product Pricing
Give this one a try later!
Give this one a try later!
Setting prices across an entire product line (Carwashes)
Product Mix Pricing Strategies
Give this one a try later!
-Product Line Pricing
-Optional-Product Pricing
-Captive-Product Pricing
-By-Product Pricing
-Product Bundle Pricing
, High/Low Pricing
Give this one a try later!
Price relies on promotion of sales, attracts all consumers, creates
excitement via perceived scarcity, most effective with anchor price to
indicate value (Safeway)
Customers: Demand Consideration
Give this one a try later!
-Consumers needs/wants
-Brand Perception
-Mkt Considerations
Competition-Based Pricing
Give this one a try later!
Prices based on competitors' strategies, prices, costs, and mkt offerings
-Competitive Parity
-Status Quo
By-Product Pricing
Give this one a try later!
