consumer adoption process
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1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption
price fixing
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requires sellers to set prices without talking to competitors
,Product Life Cycle
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The stages through which goods and services move from the time they are
introduced on the market until they are taken off the market.
product development(zero sales increasing investment costs)
introduction(slow sales non existent profit)
growth(rapid market acceptance and increasing profits)
maturity(sloe sales growth profit either levels out or declines)
decline(sales fall off and profits drop)
meeting competition objectives
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best buy, target , wegmans
value pricing
competitive party
focus on non-price variables
cost-based pricing
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setting prices based on the costs of producing, distributing, and selling the
product plus a fair rate of return for effort and risk
, segmented pricing(price adjustment strategy)
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selling a product or service at two or more prices, where the difference in
prices is not based on differences in costs
product position
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the way a product is defined by consumers on important attributes
- the place the product occupies in consumers' minds relative to
competing products
pure competition
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many firms selling commodities for the same prices
break-even analysis
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Give this one a try later!
1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption
price fixing
Give this one a try later!
requires sellers to set prices without talking to competitors
,Product Life Cycle
Give this one a try later!
The stages through which goods and services move from the time they are
introduced on the market until they are taken off the market.
product development(zero sales increasing investment costs)
introduction(slow sales non existent profit)
growth(rapid market acceptance and increasing profits)
maturity(sloe sales growth profit either levels out or declines)
decline(sales fall off and profits drop)
meeting competition objectives
Give this one a try later!
best buy, target , wegmans
value pricing
competitive party
focus on non-price variables
cost-based pricing
Give this one a try later!
setting prices based on the costs of producing, distributing, and selling the
product plus a fair rate of return for effort and risk
, segmented pricing(price adjustment strategy)
Give this one a try later!
selling a product or service at two or more prices, where the difference in
prices is not based on differences in costs
product position
Give this one a try later!
the way a product is defined by consumers on important attributes
- the place the product occupies in consumers' minds relative to
competing products
pure competition
Give this one a try later!
many firms selling commodities for the same prices
break-even analysis
Give this one a try later!
