international global firms
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(extension of home) makes excess of their products and market them in
other countries
organizational buying objectives
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profits, women and minority suppliers, efficiency, environment and
sustainability
,multinational global firms
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(multidomestic) markets to each country differently, product variations,
different brand names, aka multidomestic
what impact do tariffs and quotas have on world trade?
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decreases overall world trade, decline in economic protectionism
good
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tangible object
modified rebuy
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two or three people involved, moderate decision time, buying the same
product again except slightly different (new material or color)
, types of question - dichotomous
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yes or no answers
tariffs
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increase prices, taxes
common segmentation: behavioral
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How? Usage (heavy, medium, or occasional) (80% of firms sales come from
20% of its customers)
User status (potential, first time, regular users)
straight rebuy
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Give this one a try later!
(extension of home) makes excess of their products and market them in
other countries
organizational buying objectives
Give this one a try later!
profits, women and minority suppliers, efficiency, environment and
sustainability
,multinational global firms
Give this one a try later!
(multidomestic) markets to each country differently, product variations,
different brand names, aka multidomestic
what impact do tariffs and quotas have on world trade?
Give this one a try later!
decreases overall world trade, decline in economic protectionism
good
Give this one a try later!
tangible object
modified rebuy
Give this one a try later!
two or three people involved, moderate decision time, buying the same
product again except slightly different (new material or color)
, types of question - dichotomous
Give this one a try later!
yes or no answers
tariffs
Give this one a try later!
increase prices, taxes
common segmentation: behavioral
Give this one a try later!
How? Usage (heavy, medium, or occasional) (80% of firms sales come from
20% of its customers)
User status (potential, first time, regular users)
straight rebuy
Give this one a try later!
