Mkt 291 Exam 1 Miami University Questions
With Correct Answers
Marketing Mix - CORRECT ANSWER✔✔-1. product
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2.place
3.promotion
4.place
Marketing - CORRECT ANSWER✔✔-activity for creating,
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communicating, delivering, and exchanging offerings that benefit its
| | | | | | | |
customers, the organization, stakeholders and society at large.
| | | | | | |
Customer value proposition - CORRECT ANSWER✔✔-brief statement
| | | | | | |
that sums up how a business satisfies customer needs.
| | | | | | | |
Market orientation - CORRECT ANSWER✔✔-creates customer value
| | | | | | |
through collecting info about customer needs.
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Relationship marketing - CORRECT ANSWER✔✔-links organization to its
| | | | | | | |
customer, employees,suppliers,and other partners for mutual long term
| | | | | | | |
benefits.
, customer value - CORRECT ANSWER✔✔-unique combination of benefits
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received by targeted buyers at a specific price.
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relationship marketing - CORRECT ANSWER✔✔-maintaining effective
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customer relationships
|
according to AMA who benefits from marketing - CORRECT
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ANSWER✔✔-customers, society, stakeholders, NOT political structures | | | | |
customer value - CORRECT ANSWER✔✔-combination of benefits
| | | | | | |
received by targeted buyers
| | |
marketing concept - CORRECT ANSWER✔✔-org should try to achieve its
| | | | | | | | |
own goals and satisfy the wants and needs of consumers
| | | | | | | | | |
organizational buyers - CORRECT ANSWER✔✔-firms that buy
| | | | | | |
goods+services for their own use or resale | | | | | |
what is exchanged when marketing occurs - CORRECT ANSWER✔✔-
| | | | | | | |
intangible services, information, money, satisfaction, NOT a competitive
| | | | | | | |
position
customer value benefits - CORRECT ANSWER✔✔-after sale service,
| | | | | | | |
convenience, quality, NOT corporate partnerships
| | | |
With Correct Answers
Marketing Mix - CORRECT ANSWER✔✔-1. product
| | | | |
2.place
3.promotion
4.place
Marketing - CORRECT ANSWER✔✔-activity for creating,
| | | | | |
communicating, delivering, and exchanging offerings that benefit its
| | | | | | | |
customers, the organization, stakeholders and society at large.
| | | | | | |
Customer value proposition - CORRECT ANSWER✔✔-brief statement
| | | | | | |
that sums up how a business satisfies customer needs.
| | | | | | | |
Market orientation - CORRECT ANSWER✔✔-creates customer value
| | | | | | |
through collecting info about customer needs.
| | | | |
Relationship marketing - CORRECT ANSWER✔✔-links organization to its
| | | | | | | |
customer, employees,suppliers,and other partners for mutual long term
| | | | | | | |
benefits.
, customer value - CORRECT ANSWER✔✔-unique combination of benefits
| | | | | | |
received by targeted buyers at a specific price.
| | | | | | | |
relationship marketing - CORRECT ANSWER✔✔-maintaining effective
| | | | | |
customer relationships
|
according to AMA who benefits from marketing - CORRECT
| | | | | | | | |
ANSWER✔✔-customers, society, stakeholders, NOT political structures | | | | |
customer value - CORRECT ANSWER✔✔-combination of benefits
| | | | | | |
received by targeted buyers
| | |
marketing concept - CORRECT ANSWER✔✔-org should try to achieve its
| | | | | | | | |
own goals and satisfy the wants and needs of consumers
| | | | | | | | | |
organizational buyers - CORRECT ANSWER✔✔-firms that buy
| | | | | | |
goods+services for their own use or resale | | | | | |
what is exchanged when marketing occurs - CORRECT ANSWER✔✔-
| | | | | | | |
intangible services, information, money, satisfaction, NOT a competitive
| | | | | | | |
position
customer value benefits - CORRECT ANSWER✔✔-after sale service,
| | | | | | | |
convenience, quality, NOT corporate partnerships
| | | |
