MKT 291 Exam 1 Questions With Correct
Answers
Which of these is not a responsibility of marketing?
| | | | | | | |
a. Ensuring that a firm understands its customers
| | | | | | |
b. Fulfilling shipments
| |
c. Encouraging customers to make purchase decisions
| | | | | |
d. Finding the best ways of reaching those customers with product
| | | | | | | | | | |
information - CORRECT ANSWER✔✔-Fulfilling shipments
| | | |
According to the most recent marketing mix, how many Ps are there in
| | | | | | | | | | | | |
total?
a. 6
|
b. 7
|
c. 10
|
d. 4 - CORRECT ANSWER✔✔-7
| | | |
The customer should ideally be at the center of the marketing process
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True
False - CORRECT ANSWER✔✔-True
| | |
,Consider a candy bar sold in a vending machine. The vending machine
| | | | | | | | | | | |
would represent which of the Ps of the marketing mix?
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a. Place
|
b. Product
|
c. Promotion
|
d. Process - CORRECT ANSWER✔✔-Place
| | | |
A restaurant's decor would be considered which of the 7 Ps?
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a. Physical Evidence
| |
b. Place
|
c. Promotion
|
d. process - CORRECT ANSWER✔✔-Physical evidence
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How do the selling concept and the marketing concept differ?
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A. The marketing concept focuses on advertising while the selling
| | | | | | | | | |
concept focuses on frontline employees.
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B. They do not differ.
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C. The marketing concept focuses on creating demand for a product.
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The selling concept focuses on creating products around demand.
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D. The marketing concept focuses on creating a product around
| | | | | | | | | |
demand. The selling concept focuses on creating demand around a
| | | | | | | | | |
product. - CORRECT ANSWER✔✔-The marketing concept focuses on
| | | | | | | |
, creating a product around demand. The selling concept focuses on
| | | | | | | | | |
creating demand around a product.
| | | |
Which of these is NOT an example of price?
| | | | | | | |
a. frequent-customer discounts
| |
b. all of these are examples of price
| | | | | | |
c. odd pricing (.99)
| | |
d. bundle pricing - CORRECT ANSWER✔✔-all of these are examples of
| | | | | | | | | | |
price
Which of these is NOT true about the 7 P's of Marketing?
| | | | | | | | | | |
a. The 7 P's focus on advertising
| | | | | |
b. The customer is at the center
| | | | | |
c. The pieces are interdependent
| | | |
d. The mix of the 7 P's can provide differentiation - CORRECT
| | | | | | | | | | | |
ANSWER✔✔-The 7 P's focus on advertising | | | | |
The marketing mix framework shows that promotion is not all that
| | | | | | | | | | |
marketing is. |
True
False - CORRECT ANSWER✔✔-True
| | |
Answers
Which of these is not a responsibility of marketing?
| | | | | | | |
a. Ensuring that a firm understands its customers
| | | | | | |
b. Fulfilling shipments
| |
c. Encouraging customers to make purchase decisions
| | | | | |
d. Finding the best ways of reaching those customers with product
| | | | | | | | | | |
information - CORRECT ANSWER✔✔-Fulfilling shipments
| | | |
According to the most recent marketing mix, how many Ps are there in
| | | | | | | | | | | | |
total?
a. 6
|
b. 7
|
c. 10
|
d. 4 - CORRECT ANSWER✔✔-7
| | | |
The customer should ideally be at the center of the marketing process
| | | | | | | | | | |
True
False - CORRECT ANSWER✔✔-True
| | |
,Consider a candy bar sold in a vending machine. The vending machine
| | | | | | | | | | | |
would represent which of the Ps of the marketing mix?
| | | | | | | | |
a. Place
|
b. Product
|
c. Promotion
|
d. Process - CORRECT ANSWER✔✔-Place
| | | |
A restaurant's decor would be considered which of the 7 Ps?
| | | | | | | | | |
a. Physical Evidence
| |
b. Place
|
c. Promotion
|
d. process - CORRECT ANSWER✔✔-Physical evidence
| | | | |
How do the selling concept and the marketing concept differ?
| | | | | | | | |
A. The marketing concept focuses on advertising while the selling
| | | | | | | | | |
concept focuses on frontline employees.
| | | |
B. They do not differ.
| | | |
C. The marketing concept focuses on creating demand for a product.
| | | | | | | | | | |
The selling concept focuses on creating products around demand.
| | | | | | | |
D. The marketing concept focuses on creating a product around
| | | | | | | | | |
demand. The selling concept focuses on creating demand around a
| | | | | | | | | |
product. - CORRECT ANSWER✔✔-The marketing concept focuses on
| | | | | | | |
, creating a product around demand. The selling concept focuses on
| | | | | | | | | |
creating demand around a product.
| | | |
Which of these is NOT an example of price?
| | | | | | | |
a. frequent-customer discounts
| |
b. all of these are examples of price
| | | | | | |
c. odd pricing (.99)
| | |
d. bundle pricing - CORRECT ANSWER✔✔-all of these are examples of
| | | | | | | | | | |
price
Which of these is NOT true about the 7 P's of Marketing?
| | | | | | | | | | |
a. The 7 P's focus on advertising
| | | | | |
b. The customer is at the center
| | | | | |
c. The pieces are interdependent
| | | |
d. The mix of the 7 P's can provide differentiation - CORRECT
| | | | | | | | | | | |
ANSWER✔✔-The 7 P's focus on advertising | | | | |
The marketing mix framework shows that promotion is not all that
| | | | | | | | | | |
marketing is. |
True
False - CORRECT ANSWER✔✔-True
| | |
