MKT 337- Chapter 7 And 8 Questions
Fully Solved.
marketing research - Answer Procedures to develop and analyze new information to help
marketing managers make decisions
marketing information system (MIS) - Answer An organized way of continually gathering,
accessing, and analyzing information that marketing managers need to make ongoing decisions.
big data - Answer Data sets too large and complex to work with typical database
management tools
data warehouse - Answer A place where databases are stored so that they are available when
needed.
decision support system (DSS) - Answer a computer program that makes it easy for marketing
managers to get and use information as they are making decisions
marketing dashboard - Answer Displays up-to-the-minute marketing information in an easy-
to-read format—much like a car's dashboard shows the speedometer and fuel gauge.
marketing model - Answer A statement of relationships among marketing variables
scientific method - Answer A decision-making approach that focuses on being objective and
orderly in testing ideas before accepting them
hypotheses - Answer Educated guesses about the relationships between things or about
what will happen in the future
marketing research process - Answer A five-step application of the scientific method that
includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data,
(4) interpreting the data, and (5) solving the problem
situation analysis - Answer An informal study of what information is already available in the
problem area.
secondary data - Answer Information that has been collected or published already.
, primary data - Answer Information specifically collected to solve a current problem.
sentiment analysis - Answer An automated process of analyzing and categorizing social media
to determine the amount of positive, negative, and neutral online comments a brand receives
research proposal - Answer A plan that specifies what marketing research information will be
obtained and how
qualitative research - Answer Seeks in-depth, open-ended responses, not yes or no answers.
customer journey map - Answer the story and graphic diagram of a customer's experience in
the buying process from need awareness through the purchase process and post-purchase
relationship
focus group interview - Answer An interview of 6 to 10 people in an informal group setting.
quantitative research - Answer Seeks structured responses that can be summarized in
numbers—such as percentages, averages, or other statistics.
response rate - Answer The percentage of people contacted in a research sample who
complete the questionnaire.
consumer panel - Answer A group of consumers who provide information on a continuing
basis.
experimental method - Answer A research approach in which researchers compare the
responses of two or more groups that are similar except on the characteristic being tested.
statistical packages - Answer Easy-to-use computer programs that analyze data.
population - Answer In marketing research, the total group you are interested in.
sample - Answer A part of the relevant population.
confidence intervals - Answer The range on either side of an estimate from a sample that is
likely to contain the true value for the whole population.
validity - Answer The extent to which data measure what they are intended to measure.
Fully Solved.
marketing research - Answer Procedures to develop and analyze new information to help
marketing managers make decisions
marketing information system (MIS) - Answer An organized way of continually gathering,
accessing, and analyzing information that marketing managers need to make ongoing decisions.
big data - Answer Data sets too large and complex to work with typical database
management tools
data warehouse - Answer A place where databases are stored so that they are available when
needed.
decision support system (DSS) - Answer a computer program that makes it easy for marketing
managers to get and use information as they are making decisions
marketing dashboard - Answer Displays up-to-the-minute marketing information in an easy-
to-read format—much like a car's dashboard shows the speedometer and fuel gauge.
marketing model - Answer A statement of relationships among marketing variables
scientific method - Answer A decision-making approach that focuses on being objective and
orderly in testing ideas before accepting them
hypotheses - Answer Educated guesses about the relationships between things or about
what will happen in the future
marketing research process - Answer A five-step application of the scientific method that
includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data,
(4) interpreting the data, and (5) solving the problem
situation analysis - Answer An informal study of what information is already available in the
problem area.
secondary data - Answer Information that has been collected or published already.
, primary data - Answer Information specifically collected to solve a current problem.
sentiment analysis - Answer An automated process of analyzing and categorizing social media
to determine the amount of positive, negative, and neutral online comments a brand receives
research proposal - Answer A plan that specifies what marketing research information will be
obtained and how
qualitative research - Answer Seeks in-depth, open-ended responses, not yes or no answers.
customer journey map - Answer the story and graphic diagram of a customer's experience in
the buying process from need awareness through the purchase process and post-purchase
relationship
focus group interview - Answer An interview of 6 to 10 people in an informal group setting.
quantitative research - Answer Seeks structured responses that can be summarized in
numbers—such as percentages, averages, or other statistics.
response rate - Answer The percentage of people contacted in a research sample who
complete the questionnaire.
consumer panel - Answer A group of consumers who provide information on a continuing
basis.
experimental method - Answer A research approach in which researchers compare the
responses of two or more groups that are similar except on the characteristic being tested.
statistical packages - Answer Easy-to-use computer programs that analyze data.
population - Answer In marketing research, the total group you are interested in.
sample - Answer A part of the relevant population.
confidence intervals - Answer The range on either side of an estimate from a sample that is
likely to contain the true value for the whole population.
validity - Answer The extent to which data measure what they are intended to measure.
