MKT 337 Exam 1- Brister Questions
and All Correct Answers 2026
Updated.
marketing - Answer the activity, set of institutions, and processes of creating,
communicating, delivering, and exchanging offerings that have value for customers, clients,
partners, and society at larger
Production Orientation
Sales Orientation
Market Orientation
Societal Marketing Orientation - Answer What are the four competing philosophies that
strongly influence an organization's marketing processes?
Production Orientation - Answer a philosophy that focuses on the internal capabilities of the
firm rather on the desires and needs of the marketplace
Market Orientation - Answer It states that the social and economic justification for an
organization's existence is the satisfaction of customer wants and needs while meeting
organizational objectives
Sales Orientation - Answer based on the belief that people will buy more goods and services
if aggressive sales techniques are used and that high sales result in high profits
Societal Marketing Orientation - Answer extends the marketing concept by acknowledging
that some products that customers want may not really be in their best interests or the best
interests of society as a whole
Relationship marketing - Answer a strategy that focuses on keeping and improving
relationships with current customers
Empowerment - Answer delegation of authority to solve customers' problems quickly—
usually by the first person the customer notifies regarding a problem
Teamwork - Answer collaborative efforts of people to accomplish common objectives
Sales Oriented Firm - Answer defines its business (or mission) in terms of goods and sales
,Market Oriented firm - Answer defines its business in terms of the benefits its customers
seek
Sales Oriented Firm - Answer targets its products at "everybody"
Market Oriented Firm - Answer Aims at specific groups of people
Customer Relationship Management (CRM) - Answer a companywide business strategy
designed to optimize profitability, revenue, and customer satisfaction by focusing on highly
defined and precise customer groups
On-demand marketing - Answer delivering relevant experiences, integrated across both
physical and virtual environments, throughout the consumer's decision and buying process
Strategic Planning - Answer the managerial process of creating and maintaining a fit between
the organization's objectives and resources and the evolving market opportunities
SBUs - Answer A number of very different businesses managed by large companies
Ansoff's Strategic Opportunity Matrix - Answer ♣ Market penetration: a marketing strategy
that tries to increase market share among existing customers
♣ Market development: a marketing strategy that entails attracting new customers to existing
products
♣ Product development: a market strategy that entails the creation of new products for present
markets
♣ Diversification: a strategy of increasing sales by introducing new products into new markets
The Innovation Matrix - Answer the layout demonstrates that as a company moves away
from its core capabilities, it traverses a range of change and innovation rather than choosing
one of the four sectors in Ansoff's matrix
Core Innovation - Answer these decisions implement changes that use existing assets to
provide added convenience to existing customers and potentially entice from other brands
Adjacent Innovation - Answer these decisions are designed to take company strengths into
new markets
Transformational Innovation - Answer these decisions result in brand-new markets, products,
and often new businesses (breakthrough decisions)
, Portfolio Matrix - Answer a tool for allocating resources among products or strategic business
units on the basis of relative market share and market growth rate
Star - Answer a business unit that is a fast-growing market leader
Cash Cow - Answer a business unit that generates more chas than it needs to maintain its
market share
Problem Child (Question mark) - Answer a business unit that shows rapid growth but poor
profit margins
Dog - Answer a business unit that has low growth potential and small market share
Build - Answer If an organization has an SBU that it believes has the potential to be a star
Hold - Answer If an SBU is a very successful cash cow, a key foal would surely be to hold or
preserve market share so that the organization can take advantage of very positive cash flow
Harvest - Answer this strategy is appropriate for all SBUs except those classified as stars; the
basic goal is to increase the short-term cash return without too much concern for the long-run
impact
Divest - Answer Getting rid of SBUs with low shares of low-growth markets is often
appropriate
Planning - Answer he process of anticipating future events and determining strategies to
achieve organizational objectives in the future
Marketing Planning - Answer designing activities relating to the marketing objectives and the
changing marketing environment
Marketing Plan - Answer a written document that acts as a guidebook of marketing activities
for the marketing manager
Elements of a Marketing Plan - Answer Business Mission Statement
SWOT Analysis
Objectives
and All Correct Answers 2026
Updated.
marketing - Answer the activity, set of institutions, and processes of creating,
communicating, delivering, and exchanging offerings that have value for customers, clients,
partners, and society at larger
Production Orientation
Sales Orientation
Market Orientation
Societal Marketing Orientation - Answer What are the four competing philosophies that
strongly influence an organization's marketing processes?
Production Orientation - Answer a philosophy that focuses on the internal capabilities of the
firm rather on the desires and needs of the marketplace
Market Orientation - Answer It states that the social and economic justification for an
organization's existence is the satisfaction of customer wants and needs while meeting
organizational objectives
Sales Orientation - Answer based on the belief that people will buy more goods and services
if aggressive sales techniques are used and that high sales result in high profits
Societal Marketing Orientation - Answer extends the marketing concept by acknowledging
that some products that customers want may not really be in their best interests or the best
interests of society as a whole
Relationship marketing - Answer a strategy that focuses on keeping and improving
relationships with current customers
Empowerment - Answer delegation of authority to solve customers' problems quickly—
usually by the first person the customer notifies regarding a problem
Teamwork - Answer collaborative efforts of people to accomplish common objectives
Sales Oriented Firm - Answer defines its business (or mission) in terms of goods and sales
,Market Oriented firm - Answer defines its business in terms of the benefits its customers
seek
Sales Oriented Firm - Answer targets its products at "everybody"
Market Oriented Firm - Answer Aims at specific groups of people
Customer Relationship Management (CRM) - Answer a companywide business strategy
designed to optimize profitability, revenue, and customer satisfaction by focusing on highly
defined and precise customer groups
On-demand marketing - Answer delivering relevant experiences, integrated across both
physical and virtual environments, throughout the consumer's decision and buying process
Strategic Planning - Answer the managerial process of creating and maintaining a fit between
the organization's objectives and resources and the evolving market opportunities
SBUs - Answer A number of very different businesses managed by large companies
Ansoff's Strategic Opportunity Matrix - Answer ♣ Market penetration: a marketing strategy
that tries to increase market share among existing customers
♣ Market development: a marketing strategy that entails attracting new customers to existing
products
♣ Product development: a market strategy that entails the creation of new products for present
markets
♣ Diversification: a strategy of increasing sales by introducing new products into new markets
The Innovation Matrix - Answer the layout demonstrates that as a company moves away
from its core capabilities, it traverses a range of change and innovation rather than choosing
one of the four sectors in Ansoff's matrix
Core Innovation - Answer these decisions implement changes that use existing assets to
provide added convenience to existing customers and potentially entice from other brands
Adjacent Innovation - Answer these decisions are designed to take company strengths into
new markets
Transformational Innovation - Answer these decisions result in brand-new markets, products,
and often new businesses (breakthrough decisions)
, Portfolio Matrix - Answer a tool for allocating resources among products or strategic business
units on the basis of relative market share and market growth rate
Star - Answer a business unit that is a fast-growing market leader
Cash Cow - Answer a business unit that generates more chas than it needs to maintain its
market share
Problem Child (Question mark) - Answer a business unit that shows rapid growth but poor
profit margins
Dog - Answer a business unit that has low growth potential and small market share
Build - Answer If an organization has an SBU that it believes has the potential to be a star
Hold - Answer If an SBU is a very successful cash cow, a key foal would surely be to hold or
preserve market share so that the organization can take advantage of very positive cash flow
Harvest - Answer this strategy is appropriate for all SBUs except those classified as stars; the
basic goal is to increase the short-term cash return without too much concern for the long-run
impact
Divest - Answer Getting rid of SBUs with low shares of low-growth markets is often
appropriate
Planning - Answer he process of anticipating future events and determining strategies to
achieve organizational objectives in the future
Marketing Planning - Answer designing activities relating to the marketing objectives and the
changing marketing environment
Marketing Plan - Answer a written document that acts as a guidebook of marketing activities
for the marketing manager
Elements of a Marketing Plan - Answer Business Mission Statement
SWOT Analysis
Objectives
