CIPM COMPREHENSIVE EXAM SCRIPT COMPLETE QUESTIONS VERIFIED SOLUTIONS
CIPM Final Paper 2026/2027 Questions and Answers
Verified Solutions Latest Update
Question:
Background.
Answer:
key ideas from the situation analysis, special forces such as managerial dicta, reasons for preparing a
new PIC.
Question:
Focus.
Answer:
at least one clear technology dimension and one clear market dimension. They match and have good
potential.
Question:
Goals-Objectives.
Answer:
What the project will accomplish, either short term as objectives or longer term as goals. Evaluation
measurements.
Question:
Guidelines.
Answer:
Any requirements imposed by the situation or by the upper management. Innovativeness, order of
market entry, time/quality/cost, miscellaneous.
,Question:
Why is a PIC used?
Answer:
NPD is a cross-functional activity and the PIC helps teams to stay on the same page. PICs provide
common language for members to follow. Reduces the chances of scope creep and unstable product
specifications.
Question:
Crawford and Di Benedetto 2008.
Answer:
86% of the best firms had a PIC as opposed to only 69% for the rest.
Question:
Consumer involvement in the NPD.
Answer:
Involving consumers as active participants in the NPD process proposed as a superior approach to
arms length research. Consumers are more empowered so they are increasingly able to contribute to
marketing activities It can be argued that ideas generated by consumers will more closely mirror
consumer needs.
Question:
How can consumers be involved in NPD.
Answer:
Consumers can provide valuable input at almost any stage of the NPD process. There are a variety
of approaches to consumer involvement e.g. crowdsourcing. Different approaches will vary in their
scope and intensity and may be more useful at different stages of the NPD process.
Question:
How can firms encourage consumer involvement?
,Answer:
Through financial incentives. By providing social benefits or rewards. Promoting the opportunity to
gain technology/product knowledge. Promoting the enjoyment or psychological benefits likely to be
gained. Making clear what the objectives of the project are.
Question:
Risks of consumer involvement.
Answer:
Increased risk of information leakage. A loss of control for the firm which could be dangerous
regarding launch/ commercialisation/ communications. Increased complexity in the NPD process so
how can consumer involvement be operationalised. Potentially facilitate minor innovations at the
expensive of more radical opportunities.
Question:
Solomon 2013.
Answer:
Perceived risk is the belief that the product has potentially negative consequences from using or not
using the product or service.
Question:
Types of risk.
Answer:
Monetary. Functional. Physical. Social. Psychological. Time.
Question:
Monetary risk.
Answer:
aka financial risk. Associated with finances and costs. Product associations. Segment of consumer.
Cost vs value or affordability. Reduction strategy
, Question:
Functional risk.
Answer:
Product performance. Product risk. More complex or unfamiliar products. Consumers affected.
Product types.
Question:
Physical risk.
Answer:
Will the product prevent me from being hurt. Product and service examples. Consumers affected.
Safety of regulation.
Question:
Social risk.
Answer:
Perception from others Product associations Consumers affected Importance of reference groups
such as Halloween costume.
Question:
Psychological risk.
Answer:
Ego risk. How the product makes me feel about myself. Product associations Consumers affected
Negative aspect
Question:
Time risk.
Answer:
CIPM Final Paper 2026/2027 Questions and Answers
Verified Solutions Latest Update
Question:
Background.
Answer:
key ideas from the situation analysis, special forces such as managerial dicta, reasons for preparing a
new PIC.
Question:
Focus.
Answer:
at least one clear technology dimension and one clear market dimension. They match and have good
potential.
Question:
Goals-Objectives.
Answer:
What the project will accomplish, either short term as objectives or longer term as goals. Evaluation
measurements.
Question:
Guidelines.
Answer:
Any requirements imposed by the situation or by the upper management. Innovativeness, order of
market entry, time/quality/cost, miscellaneous.
,Question:
Why is a PIC used?
Answer:
NPD is a cross-functional activity and the PIC helps teams to stay on the same page. PICs provide
common language for members to follow. Reduces the chances of scope creep and unstable product
specifications.
Question:
Crawford and Di Benedetto 2008.
Answer:
86% of the best firms had a PIC as opposed to only 69% for the rest.
Question:
Consumer involvement in the NPD.
Answer:
Involving consumers as active participants in the NPD process proposed as a superior approach to
arms length research. Consumers are more empowered so they are increasingly able to contribute to
marketing activities It can be argued that ideas generated by consumers will more closely mirror
consumer needs.
Question:
How can consumers be involved in NPD.
Answer:
Consumers can provide valuable input at almost any stage of the NPD process. There are a variety
of approaches to consumer involvement e.g. crowdsourcing. Different approaches will vary in their
scope and intensity and may be more useful at different stages of the NPD process.
Question:
How can firms encourage consumer involvement?
,Answer:
Through financial incentives. By providing social benefits or rewards. Promoting the opportunity to
gain technology/product knowledge. Promoting the enjoyment or psychological benefits likely to be
gained. Making clear what the objectives of the project are.
Question:
Risks of consumer involvement.
Answer:
Increased risk of information leakage. A loss of control for the firm which could be dangerous
regarding launch/ commercialisation/ communications. Increased complexity in the NPD process so
how can consumer involvement be operationalised. Potentially facilitate minor innovations at the
expensive of more radical opportunities.
Question:
Solomon 2013.
Answer:
Perceived risk is the belief that the product has potentially negative consequences from using or not
using the product or service.
Question:
Types of risk.
Answer:
Monetary. Functional. Physical. Social. Psychological. Time.
Question:
Monetary risk.
Answer:
aka financial risk. Associated with finances and costs. Product associations. Segment of consumer.
Cost vs value or affordability. Reduction strategy
, Question:
Functional risk.
Answer:
Product performance. Product risk. More complex or unfamiliar products. Consumers affected.
Product types.
Question:
Physical risk.
Answer:
Will the product prevent me from being hurt. Product and service examples. Consumers affected.
Safety of regulation.
Question:
Social risk.
Answer:
Perception from others Product associations Consumers affected Importance of reference groups
such as Halloween costume.
Question:
Psychological risk.
Answer:
Ego risk. How the product makes me feel about myself. Product associations Consumers affected
Negative aspect
Question:
Time risk.
Answer:
