RTV 3007 EXAM 2 QUESTIONS WITH VERIFIED
ANSWERS
Traffic - Answers - The department that prepares daily program logs and maintains a list
of commercial openings in the
schedule is known as the __________ department.
The network pays a fee to every station - Answers - Which of the following most closely
describes the traditional fee structure when an affiliate s station
airs programs from one of the Big Three networks?
PPV subscribers - Answers - who pays a separate charge for each PPV program they
watch
promos - Answers - Announcements that call attention to future programs of networks
or stations are called
CPM - Answers - The statistic used to compare the relative cost of advertising on
various stations and other media is the
Clearance - Answers - What term best describes an affiliate's contractual obligation to
keep program schedule times open for network programming as scheduled?
payola - Answers - Under-the-table payoffs by recording company representatives to
disc jockeys for putting their music
on the air is called:
tiering - Answers - In Cable, this term refers to separating cable services into groups
with a separate fee for each level.
Educational Needs - Answers - Twenty channels at the low end of the FM band are
radio facilities that are currently reserved to meet?
carnegie - Answers - The landmark __________ Commission report of 1967 proposed
that Congress establish a corporation for public television.
state/municipal - Answers - The majority of noncommercial radio stations are licensed to
_________ and __________ governements
noncommercial - Answers - Financial support for _______________ broadcasting has
always been a problem
, enhanced underwriting - Answers - ____________________ or "almost commercials,"
have been accepted by some and criticized by others.
public television - Answers - adult audiences for _______________ are generally
smaller, but better educated and more upscale, than audiences for commercial
television.
C - Answers - Those who defend the need for noncommercial broadcasting stress all of
the following EXCEPT
A-programs aimed at instruction and informal education.
B-public television is a local community institution.
C-quality of funding sources for PBS programs.
D-PBS reaches 98 percent of American homes while cable reaches only about two-
thirds.
financial support - Answers - In this new century, noncommercial stations are concerned
with survival in at least two areas:
_________________ and competition from other services.
audience appeal - Answers - Critics of noncommercial broadcasting state that lack of
sufficient ___________________ lies at the root of public broadcasting's problem.
program service - Answers - Member stations pay NPR for _______________
lifestyle and interests - Answers - The term "psychographics" is used to describe the
________ of certain audiences.
drivetime - Answers - Radio station dayparts include
audience flow - Answers - The movement of viewers or listeners from one program to
another is called
block - Answers - When a television network places four situation comedies into a two-
hour time period, this is a good
example of __________ programming.
counter - Answers - When a local independent station schedules situation comedies
opposite an hour of network and local
news programs, this is a good example of __________ programming.
sit coms - Answers - Which type of programs do local stations like to air as off-network
syndicated programs because they
lend themselves to strip scheduling and effective promotion?
off network - Answers - a syndicated program that has been once broadcast by a
network and now offered to individual stations on a syndicated basis.
ANSWERS
Traffic - Answers - The department that prepares daily program logs and maintains a list
of commercial openings in the
schedule is known as the __________ department.
The network pays a fee to every station - Answers - Which of the following most closely
describes the traditional fee structure when an affiliate s station
airs programs from one of the Big Three networks?
PPV subscribers - Answers - who pays a separate charge for each PPV program they
watch
promos - Answers - Announcements that call attention to future programs of networks
or stations are called
CPM - Answers - The statistic used to compare the relative cost of advertising on
various stations and other media is the
Clearance - Answers - What term best describes an affiliate's contractual obligation to
keep program schedule times open for network programming as scheduled?
payola - Answers - Under-the-table payoffs by recording company representatives to
disc jockeys for putting their music
on the air is called:
tiering - Answers - In Cable, this term refers to separating cable services into groups
with a separate fee for each level.
Educational Needs - Answers - Twenty channels at the low end of the FM band are
radio facilities that are currently reserved to meet?
carnegie - Answers - The landmark __________ Commission report of 1967 proposed
that Congress establish a corporation for public television.
state/municipal - Answers - The majority of noncommercial radio stations are licensed to
_________ and __________ governements
noncommercial - Answers - Financial support for _______________ broadcasting has
always been a problem
, enhanced underwriting - Answers - ____________________ or "almost commercials,"
have been accepted by some and criticized by others.
public television - Answers - adult audiences for _______________ are generally
smaller, but better educated and more upscale, than audiences for commercial
television.
C - Answers - Those who defend the need for noncommercial broadcasting stress all of
the following EXCEPT
A-programs aimed at instruction and informal education.
B-public television is a local community institution.
C-quality of funding sources for PBS programs.
D-PBS reaches 98 percent of American homes while cable reaches only about two-
thirds.
financial support - Answers - In this new century, noncommercial stations are concerned
with survival in at least two areas:
_________________ and competition from other services.
audience appeal - Answers - Critics of noncommercial broadcasting state that lack of
sufficient ___________________ lies at the root of public broadcasting's problem.
program service - Answers - Member stations pay NPR for _______________
lifestyle and interests - Answers - The term "psychographics" is used to describe the
________ of certain audiences.
drivetime - Answers - Radio station dayparts include
audience flow - Answers - The movement of viewers or listeners from one program to
another is called
block - Answers - When a television network places four situation comedies into a two-
hour time period, this is a good
example of __________ programming.
counter - Answers - When a local independent station schedules situation comedies
opposite an hour of network and local
news programs, this is a good example of __________ programming.
sit coms - Answers - Which type of programs do local stations like to air as off-network
syndicated programs because they
lend themselves to strip scheduling and effective promotion?
off network - Answers - a syndicated program that has been once broadcast by a
network and now offered to individual stations on a syndicated basis.
