RTV 3007 EXAM 1 QUESTIONS WITH VERIFIED
ANSWERS
Broadcasting - Answers - send out sound and pictures via radio waves for reception by
the general public
COnvergence - Answers - the coming together of, and blurring the lines between, what
previously had been separate ways of distributing information
Ex. Cable, broadcast , telephone & Internet enter the home on the same wire.
bidirectional - Answers - Convergence makes ________ (two-way) transmissions
possible.
Consolidation - Answers - Combining two similar organizations into one and sharing
resources
Diversification - Answers - providing more than one product or service.
Such as a company that can sell advertising or use news content on its TV and radio
stations
Vertical integration - Answers - control of the production and distribution of content by
one company
Synergy - Answers - two or more companies working together can produce a better
product than if they work alone.
Ex. Licensing agreements for ancillary products . . .
Democratization of media - Answers - TV in the 1960s had industry controlled content,
only the big three, and was appointment viewing. In the 1970s it changed when
introduced to the VCR. Time shifting.
Time shifting - Answers - The ability to record TV programs for later viewing
Urbanization - Answers - The Industrial Revolution
-population concentration
-increasing literacy
-leisure time
(Cultural Precedent)
Penny Press - Answers - Exploited news of everyday events, gossip, sensational crime,
sports, entertainment. Designed and priced for the masses.
(Cultural Precedent)
, Vaudeville - Answers - Featured "variety" acts in which performers sang, danced,
played musical instruments, and did comedy routines.
(Cultural Precedent)
Phonograph - Answers - Also helped create a popular demand for music that radio then
supplied, contributing to radio's rapid growth after 1920. Audiences used to furniture
home media
(Cultural Precedent)
Motion Pictures - Answers - Silent movies were well established by the time
broadcasting began in the 1920s.
(Cultural Precedent)
Telegraph - Answers - Government remained control with the ____________.
-Funded, in part Washington to Baltimore connection
-Sold interests to private investors
-Maintained Regulatory Control
Telephone - Answers - Bell's invention the ___________ was essential to broadcasting
because It was involved with the transfer of voice,
and pioneered "long lines" system operations - which are networks connecting local
systems with others
James Maxwell - Answers - Electromagnetic energy - like light radiating from a source
Heinrich Hertz - Answers - Experimentally demonstrated electromagnetic waves, i.e.
radio
Marconi - Answers - "The right releasing touch;" develops wireless for communication
Commercial Use - Answers - -wireless firms made money by supplying telegraphic
communication among ships, between ships and shore stations, and between
continents.
-offered unique advantages to maritime commerce, and military applications.
WWl - Answers - The governement took over all wireless stations and froze patent
lawsuits on radio inventions. This caused an increase in patent sharing and innovation.
Gov was kinda being a monopoly
8xk - Answers - The first U.S Broadcasting station. Operated by Dr. Frank Conrad in
Pittsburgh.
KDKA - Answers - Oldest station still in operation.
NBC - Answers - the first American company organized specifically to operate a
broadcasting network
ANSWERS
Broadcasting - Answers - send out sound and pictures via radio waves for reception by
the general public
COnvergence - Answers - the coming together of, and blurring the lines between, what
previously had been separate ways of distributing information
Ex. Cable, broadcast , telephone & Internet enter the home on the same wire.
bidirectional - Answers - Convergence makes ________ (two-way) transmissions
possible.
Consolidation - Answers - Combining two similar organizations into one and sharing
resources
Diversification - Answers - providing more than one product or service.
Such as a company that can sell advertising or use news content on its TV and radio
stations
Vertical integration - Answers - control of the production and distribution of content by
one company
Synergy - Answers - two or more companies working together can produce a better
product than if they work alone.
Ex. Licensing agreements for ancillary products . . .
Democratization of media - Answers - TV in the 1960s had industry controlled content,
only the big three, and was appointment viewing. In the 1970s it changed when
introduced to the VCR. Time shifting.
Time shifting - Answers - The ability to record TV programs for later viewing
Urbanization - Answers - The Industrial Revolution
-population concentration
-increasing literacy
-leisure time
(Cultural Precedent)
Penny Press - Answers - Exploited news of everyday events, gossip, sensational crime,
sports, entertainment. Designed and priced for the masses.
(Cultural Precedent)
, Vaudeville - Answers - Featured "variety" acts in which performers sang, danced,
played musical instruments, and did comedy routines.
(Cultural Precedent)
Phonograph - Answers - Also helped create a popular demand for music that radio then
supplied, contributing to radio's rapid growth after 1920. Audiences used to furniture
home media
(Cultural Precedent)
Motion Pictures - Answers - Silent movies were well established by the time
broadcasting began in the 1920s.
(Cultural Precedent)
Telegraph - Answers - Government remained control with the ____________.
-Funded, in part Washington to Baltimore connection
-Sold interests to private investors
-Maintained Regulatory Control
Telephone - Answers - Bell's invention the ___________ was essential to broadcasting
because It was involved with the transfer of voice,
and pioneered "long lines" system operations - which are networks connecting local
systems with others
James Maxwell - Answers - Electromagnetic energy - like light radiating from a source
Heinrich Hertz - Answers - Experimentally demonstrated electromagnetic waves, i.e.
radio
Marconi - Answers - "The right releasing touch;" develops wireless for communication
Commercial Use - Answers - -wireless firms made money by supplying telegraphic
communication among ships, between ships and shore stations, and between
continents.
-offered unique advantages to maritime commerce, and military applications.
WWl - Answers - The governement took over all wireless stations and froze patent
lawsuits on radio inventions. This caused an increase in patent sharing and innovation.
Gov was kinda being a monopoly
8xk - Answers - The first U.S Broadcasting station. Operated by Dr. Frank Conrad in
Pittsburgh.
KDKA - Answers - Oldest station still in operation.
NBC - Answers - the first American company organized specifically to operate a
broadcasting network
