RTV 3007 EXAM 1 (CHAP 1-4) VERIFIED STUDY
GUIDE
convergence - Answers - the coming together of, and blurring the lines of, what had
previously been separate ways of distributing information
ex: cable, broadcast, telephone, internet all coming into the home on one wire
Interactivity - Answers - Traditional media was uni-directional (content to the
consumers, no other interaction) convergence makes bi-directional transmissions
possible, communication between consumer and creator is possible.
consolidation - Answers - combining two previously separate but similar organizations
into 1. They share resources and save money.
local example: cox media
national example: Disney, Comcast
diversification - Answers - providing more than one product or service
if a company can sell advertising on both radio and TV they are in a stronger standing
than one that can only sell TV ads
vertical integration - Answers - controlling both the production and distribution lines.
Comcast became the first cable company to own a major broadcast TV network as well
as the affiliated cable TV channels
synergy - Answers - two or more companies working together can produce a benefit
that may not get if they work alone.
example: licensing agreements
democratization of media - Answers - new technologies allow people to control how
(and when) they consume media
VCR - Answers - Allowed people to record their shows and watch them at a later time
led to zipping and zapping
zapping - Answers - using the TV remote to change the channel during the commercial
breaks and change back when they are over.
zipping - Answers - using the VCR remote to forward through the recorded commercials
, Telecommunications act of 1996 - Answers - dramatically reduced ownership
restrictions.
encouraged competition which led to more technologies
values - Answers - variety, quality, cost, and convenience
cultural precedent - urbanization - Answers - more people in one area led to an increase
in mass media. also higher literacy rates and more leisure time
cultural precedent - penny press - Answers - cheap paper led to more people
consuming mass media
cultural precedent - vaudeville - Answers - these performances influenced radio / tv
shows
cultural precedent - phonograph - Answers - people spending money on entertainment
technology
cultural precedent - motion picutres - Answers - led to TVs 'visual grammar'
Telegraph - Answers - Invented by Samuel Morse
"What hath god wrought"
Translate electrical signals into words
Government regulates but does not own
Telephone - Answers - Alexander Graham Bell 1876
Voice now transferred over wires
James C Maxwell - Answers - came up with the idea that electromagnetic energy
signals are all around, and wrote a paper about them
Heinrich Hertz - Answers - Tested and proved Maxwell's idea of electromagnetic waves.
Marconi - Answers - Developed wireless transmission. Began by sending waves across
his attic.
Vacuum Tube - Answers - amplified volume and pitch of speech
Audion - Answers - De Forest made the vacuum tube better
Controlled Electrons
Commercial Uses of Wireless - Answers - Communication between ships, and ships to
shore.
Military Uses of Wireless - Answers - Navy saw it as a threat to national safety
GUIDE
convergence - Answers - the coming together of, and blurring the lines of, what had
previously been separate ways of distributing information
ex: cable, broadcast, telephone, internet all coming into the home on one wire
Interactivity - Answers - Traditional media was uni-directional (content to the
consumers, no other interaction) convergence makes bi-directional transmissions
possible, communication between consumer and creator is possible.
consolidation - Answers - combining two previously separate but similar organizations
into 1. They share resources and save money.
local example: cox media
national example: Disney, Comcast
diversification - Answers - providing more than one product or service
if a company can sell advertising on both radio and TV they are in a stronger standing
than one that can only sell TV ads
vertical integration - Answers - controlling both the production and distribution lines.
Comcast became the first cable company to own a major broadcast TV network as well
as the affiliated cable TV channels
synergy - Answers - two or more companies working together can produce a benefit
that may not get if they work alone.
example: licensing agreements
democratization of media - Answers - new technologies allow people to control how
(and when) they consume media
VCR - Answers - Allowed people to record their shows and watch them at a later time
led to zipping and zapping
zapping - Answers - using the TV remote to change the channel during the commercial
breaks and change back when they are over.
zipping - Answers - using the VCR remote to forward through the recorded commercials
, Telecommunications act of 1996 - Answers - dramatically reduced ownership
restrictions.
encouraged competition which led to more technologies
values - Answers - variety, quality, cost, and convenience
cultural precedent - urbanization - Answers - more people in one area led to an increase
in mass media. also higher literacy rates and more leisure time
cultural precedent - penny press - Answers - cheap paper led to more people
consuming mass media
cultural precedent - vaudeville - Answers - these performances influenced radio / tv
shows
cultural precedent - phonograph - Answers - people spending money on entertainment
technology
cultural precedent - motion picutres - Answers - led to TVs 'visual grammar'
Telegraph - Answers - Invented by Samuel Morse
"What hath god wrought"
Translate electrical signals into words
Government regulates but does not own
Telephone - Answers - Alexander Graham Bell 1876
Voice now transferred over wires
James C Maxwell - Answers - came up with the idea that electromagnetic energy
signals are all around, and wrote a paper about them
Heinrich Hertz - Answers - Tested and proved Maxwell's idea of electromagnetic waves.
Marconi - Answers - Developed wireless transmission. Began by sending waves across
his attic.
Vacuum Tube - Answers - amplified volume and pitch of speech
Audion - Answers - De Forest made the vacuum tube better
Controlled Electrons
Commercial Uses of Wireless - Answers - Communication between ships, and ships to
shore.
Military Uses of Wireless - Answers - Navy saw it as a threat to national safety
