RTV 3007 QUIZZES QUESTIONS WITH VERIFIED
ANSWERS
three - Answers - television ratings in all local markets take place ___ times a year
ppm/diaries - Answers - radio listening data is collected via (two)
people meters - Answers - Nielsens regular broadcast network television ratings are
based on
sampling error - Answers - statistical laws of probability
shares - Answers - If a television programmer wants to know how he or she is doing
against the competition, he or she
would assess the program's
cume - Answers - Which measurement unit is widely used in radio to measure how
many different listeners tuned to a
radio station?
hyping - Answers - special contests and/or atypical programs are aired by the station
being measured
focus groups - Answers - audience research use _______ for data collection that is
concerned with participants attitudes and opinions.
false - Answers - ratings and shares are precise, exact measurements (t/f)
content analysis - Answers - This research method interprets, categorizes, and counts,
media content to determine the number of
time a certain item occurs.
harold lasswell - Answers - Who summarized how the stages of the communication
process are the objects of research with the question "Who says what in which channel
to whom with what effect?"
model of communication
• Originators of messages
• Content of messages
• Channels through which messages travel
• Audiences that receive messages
• Effects of messages
, correlation - Answers - When researchers prove that A and B appear to change
together they have established
selective exposure - Answers - Media consumers pay attention to communication that
fits their established opinions and attitudes but
ignore messages that challenge or contradict that mind-set. This reinforcement of
existing views is
known as . . .
elaboration likelihood model - Answers - This theory explains under what conditions of
information processing people are either persuaded by
or resistant to a message.
ethnographic - Answers - In ___________ studies the researcher becomes a part of the
group studied.
marshall mcluhanrue - Answers - The phrase "the medium is the message" was made
popular by:
agenda setting - Answers - This theory posits that the media may not be great at telling
us what to think, but they are good at telling us what to think about
bullet/hypodermic needle theory - Answers - it represents an over-simplified view of
media effects that was born out of fear of war propaganda messages.
Suggests that the audience is passive. Their experience, intelligence have no impact on
message reception.
gore - Answers - What makes an instance of violence in media traditionally "offensive"
to the public?
social aggression - Answers - What type of media violence does the reading suggest is
most likely to be imitated by individuals in real life?
disinhibition - Answers - Media violence exposure can reduce normal people's
inhibitions that prevent them from acting out violently
long term effect - Answers - Desensitization and increased tolerance to violent behavior
is a _______ of exposure to media violence
false - Answers - Although violent media can have negative effects on selective people,
the majority of people actually enjoy violence and seek it out. (t/f)
sanitized violence - Answers - A way of minimizing the effects of violence by masking its
real graphic-ness and harm
ANSWERS
three - Answers - television ratings in all local markets take place ___ times a year
ppm/diaries - Answers - radio listening data is collected via (two)
people meters - Answers - Nielsens regular broadcast network television ratings are
based on
sampling error - Answers - statistical laws of probability
shares - Answers - If a television programmer wants to know how he or she is doing
against the competition, he or she
would assess the program's
cume - Answers - Which measurement unit is widely used in radio to measure how
many different listeners tuned to a
radio station?
hyping - Answers - special contests and/or atypical programs are aired by the station
being measured
focus groups - Answers - audience research use _______ for data collection that is
concerned with participants attitudes and opinions.
false - Answers - ratings and shares are precise, exact measurements (t/f)
content analysis - Answers - This research method interprets, categorizes, and counts,
media content to determine the number of
time a certain item occurs.
harold lasswell - Answers - Who summarized how the stages of the communication
process are the objects of research with the question "Who says what in which channel
to whom with what effect?"
model of communication
• Originators of messages
• Content of messages
• Channels through which messages travel
• Audiences that receive messages
• Effects of messages
, correlation - Answers - When researchers prove that A and B appear to change
together they have established
selective exposure - Answers - Media consumers pay attention to communication that
fits their established opinions and attitudes but
ignore messages that challenge or contradict that mind-set. This reinforcement of
existing views is
known as . . .
elaboration likelihood model - Answers - This theory explains under what conditions of
information processing people are either persuaded by
or resistant to a message.
ethnographic - Answers - In ___________ studies the researcher becomes a part of the
group studied.
marshall mcluhanrue - Answers - The phrase "the medium is the message" was made
popular by:
agenda setting - Answers - This theory posits that the media may not be great at telling
us what to think, but they are good at telling us what to think about
bullet/hypodermic needle theory - Answers - it represents an over-simplified view of
media effects that was born out of fear of war propaganda messages.
Suggests that the audience is passive. Their experience, intelligence have no impact on
message reception.
gore - Answers - What makes an instance of violence in media traditionally "offensive"
to the public?
social aggression - Answers - What type of media violence does the reading suggest is
most likely to be imitated by individuals in real life?
disinhibition - Answers - Media violence exposure can reduce normal people's
inhibitions that prevent them from acting out violently
long term effect - Answers - Desensitization and increased tolerance to violent behavior
is a _______ of exposure to media violence
false - Answers - Although violent media can have negative effects on selective people,
the majority of people actually enjoy violence and seek it out. (t/f)
sanitized violence - Answers - A way of minimizing the effects of violence by masking its
real graphic-ness and harm
