RTV 3007 FINAL QUESTIONS WITH VERIFIED
ANSWERS
One cultural development that foreshadowed America's broadcasting system is... -
Answers - Urbanization
Which of the following statements best describes how the penny press, motion pictures,
and vaudeville helped broadcasting? - Answers - Encouraged the public's habit of mass
media use
________________ is credited with creating and installing the first telegraph line,
followed by _________________, who is credited with developing wireless
communication. - Answers - Morse; Marconi
Which of the following is an effect associated with the "paradox of choice? - Answers -
Dissatisfaction due to regret associated with not taking advantage of choices can lead
to grazing behaviors.
Which of the following is the best media-oriented application of the 80/20 principle? -
Answers - 20% of all available cable programming captures 80% of all audience
viewing.
Which of the following is a benefit of reality TV content to network and cable TV
providers? - Answers - They are very cheap to produce.
The movement of viewers or listeners from one program to another is best
characterized as: - Answers - Audience Flow
Which is TRUE of off-net syndication? - Answers - In reference to programming, they
are typically stripped.
In which daypart is strip programming NOT a common practice for network affiliate
stations? - Answers - Prime time
What kind of program strategy is being used when a programmer places her most
successful sitcom at 9 p.m., and places two weaker or non-proven shows before and
after it? - Answers - Tentpoling
Which of the following is the best description of a "hot clock"? - Answers - An hourly
guide to placing program elements into a show.
, Game shows and magazine shows, such as Jeopardy! and Entertainment Tonight that
typically air during access are examples of what type of programming? - Answers - A.
First-run syndication
When the Disney Channel reviews new TV show proposals, it looks for programs that
live up to their name by having the potential to bring joy to the viewer, affirm the good in
people, and tell a story that delights and inspires. This approach to developing program
content can best be described as. . . - Answers - Brand management
What does taking advantage of the zero-sum phenomenon/market in TV broadcasting
look like? - Answers - Wrestling viewers away from other channels.
Which of the following programming strategies best describes when one broadcast
network schedules a comedy night during prime time opposite the another broadcast
networks' drama programming? - Answers - Counter
Prior to the merger, _________________ primarily dealt with television audience
measurement, and ___________________ primarily dealt with radio audience
measurement - Answers - Nielsen; Arbitron
The daily broadcast network TV ratings are . . . - Answers - Generated with data from
metered markets
When we say that Orlando's DMA is 18th in the nation, we mean . . . - Answers - A & B
only
Sweeps data are collected . . . - Answers - Four times per year in four-week long
sweeps
Which is TRUE of People Meters? - Answers - Each TV viewer "checks in" by pushing a
button so that basic demographic data on viewers can be collected.
Viewer diaries used in audience analysis research . . . - Answers - Have issues with
accuracy due primarily to individuals forgetting their viewing behaviors
_______________ refers to TV sets actually in use, they are those which are turned on
and being watched by someone in a house at a point in time. ________________ refers
to the overall number of houses with TV sets (not necessarily turned on) in a given
market - Answers - HUT; TVHH
If there is a total of 1,000,000 (1 million) TVHH in a DMA, and 250,000 watched the
season finale of The Voice a few weeks ago, The Voice, in this given market had a: -
Answers - A rating of 25
If there is a total of 500,000 HUTs, and 250,000 watched The Voice season finale, that
episode had a: - Answers - Share of 50
ANSWERS
One cultural development that foreshadowed America's broadcasting system is... -
Answers - Urbanization
Which of the following statements best describes how the penny press, motion pictures,
and vaudeville helped broadcasting? - Answers - Encouraged the public's habit of mass
media use
________________ is credited with creating and installing the first telegraph line,
followed by _________________, who is credited with developing wireless
communication. - Answers - Morse; Marconi
Which of the following is an effect associated with the "paradox of choice? - Answers -
Dissatisfaction due to regret associated with not taking advantage of choices can lead
to grazing behaviors.
Which of the following is the best media-oriented application of the 80/20 principle? -
Answers - 20% of all available cable programming captures 80% of all audience
viewing.
Which of the following is a benefit of reality TV content to network and cable TV
providers? - Answers - They are very cheap to produce.
The movement of viewers or listeners from one program to another is best
characterized as: - Answers - Audience Flow
Which is TRUE of off-net syndication? - Answers - In reference to programming, they
are typically stripped.
In which daypart is strip programming NOT a common practice for network affiliate
stations? - Answers - Prime time
What kind of program strategy is being used when a programmer places her most
successful sitcom at 9 p.m., and places two weaker or non-proven shows before and
after it? - Answers - Tentpoling
Which of the following is the best description of a "hot clock"? - Answers - An hourly
guide to placing program elements into a show.
, Game shows and magazine shows, such as Jeopardy! and Entertainment Tonight that
typically air during access are examples of what type of programming? - Answers - A.
First-run syndication
When the Disney Channel reviews new TV show proposals, it looks for programs that
live up to their name by having the potential to bring joy to the viewer, affirm the good in
people, and tell a story that delights and inspires. This approach to developing program
content can best be described as. . . - Answers - Brand management
What does taking advantage of the zero-sum phenomenon/market in TV broadcasting
look like? - Answers - Wrestling viewers away from other channels.
Which of the following programming strategies best describes when one broadcast
network schedules a comedy night during prime time opposite the another broadcast
networks' drama programming? - Answers - Counter
Prior to the merger, _________________ primarily dealt with television audience
measurement, and ___________________ primarily dealt with radio audience
measurement - Answers - Nielsen; Arbitron
The daily broadcast network TV ratings are . . . - Answers - Generated with data from
metered markets
When we say that Orlando's DMA is 18th in the nation, we mean . . . - Answers - A & B
only
Sweeps data are collected . . . - Answers - Four times per year in four-week long
sweeps
Which is TRUE of People Meters? - Answers - Each TV viewer "checks in" by pushing a
button so that basic demographic data on viewers can be collected.
Viewer diaries used in audience analysis research . . . - Answers - Have issues with
accuracy due primarily to individuals forgetting their viewing behaviors
_______________ refers to TV sets actually in use, they are those which are turned on
and being watched by someone in a house at a point in time. ________________ refers
to the overall number of houses with TV sets (not necessarily turned on) in a given
market - Answers - HUT; TVHH
If there is a total of 1,000,000 (1 million) TVHH in a DMA, and 250,000 watched the
season finale of The Voice a few weeks ago, The Voice, in this given market had a: -
Answers - A rating of 25
If there is a total of 500,000 HUTs, and 250,000 watched The Voice season finale, that
episode had a: - Answers - Share of 50
