RTV 3007 EXAM 3 QUESTIONS WITH VERIFIED
ANSWERS
Which of the following is an example psychographic information used in a broadcast
advertising and marketing? - Answers - None of the Above
Which measurement unit is widely used in tv to represent how many viewers tuned to a
specific program compared to all the people using tvs in the designated market area? -
Answers - Share
If the program director at ESPN 580 in Orlando is interested in finding out how many
people in the market listened to the Mike and Mike program last week-which of the
following would be examine? - Answers - None of the Above
Who said "Who says what in which channel to whom with what effect?" - Answers -
Harold Lasswell
Which of the following is an example of a socializing effect of tv programming? -
Answers - Perpetuation of Stereotypes
The phrase "the medium is the message" is most closely associated with who? -
Answers - Marshal McLuhan
Which theory explains the different ways we think about info that leads people to be
either persuaded by or resistant to a message? - Answers - Elaboration Likelihood
Model
Which theory asserts that the media's coverage of public opinion polls can lead some
people to feel they are in the minority and be less likely to speak out? - Answers - Spiral
of Silence Theory
Which theory describes the relationship between what the news media consider is
important and what the public considers important? - Answers - Agenda Setting
Which of the following research methods involves interpreting, categorizing, and
counting media messages to determine how often certain things occur in the media? -
Answers - Content Analysis
Which of the following media research methods is most useful in determining causality?
- Answers - Laboratory Experiments
, Centerwall studied individual TV ownership and the incidents of homicide in the U.S and
Canada. Which of the following best describes his findings? - Answers - Television
ownership was correlated with an increase in violence
Which of the following shows the evolution of media effects theory? - Answers - Bullet
theory to two-step flow to cumulative effects
Which of the following theories suggests that media effects on the public are filtered
through opinion leaders? - Answers - Two-Step Flow
In class, we watched a portion of the frontline video called Digital Nation. Which of the
following statements about multi-tasking did the producers seem to be making? -
Answers - College students are much worse at multitasking than they think
Which of the following research methods allows precise control of various factors but
does not resemble the real life situations in which subjects experience the media? -
Answers - Laboratory Experiments
According to uses and grats research, which of the following is not one of the motives
for media use? - Answers - All of the Above are examples of motives.
(Surveillance, Entertainment, Information Seeking, and Personal Identity)
Which of the following is a criticism of media violence research? - Answers - All of the
Above
(The measures of violence and aggression are inadequate; Researchers don't publish
the studies where they observe no links between violence and media; Researchers
don't use a clear definition of violence; Researchers don't consider other influences like
gender)
Which of the following is an example of protected speech? - Answers - False Ideas
Cable franchises are issued by.. - Answers - Local franchising authorities
Blanket licenses are used by most radio stations to allow them to.. - Answers - unlimited
airplay of any music in the licensing agency's catalog
FCC commissioners.. - Answers - have five-year terms
Which of the following is most closely associated with the FCC? - Answers - Its role is
part legislative, executive, and judicial
Which statement best describes the FCCs perspective of media ownership prior to
1980? - Answers - They were interesting in diversifying the voices available in the
electronic media industry.
ANSWERS
Which of the following is an example psychographic information used in a broadcast
advertising and marketing? - Answers - None of the Above
Which measurement unit is widely used in tv to represent how many viewers tuned to a
specific program compared to all the people using tvs in the designated market area? -
Answers - Share
If the program director at ESPN 580 in Orlando is interested in finding out how many
people in the market listened to the Mike and Mike program last week-which of the
following would be examine? - Answers - None of the Above
Who said "Who says what in which channel to whom with what effect?" - Answers -
Harold Lasswell
Which of the following is an example of a socializing effect of tv programming? -
Answers - Perpetuation of Stereotypes
The phrase "the medium is the message" is most closely associated with who? -
Answers - Marshal McLuhan
Which theory explains the different ways we think about info that leads people to be
either persuaded by or resistant to a message? - Answers - Elaboration Likelihood
Model
Which theory asserts that the media's coverage of public opinion polls can lead some
people to feel they are in the minority and be less likely to speak out? - Answers - Spiral
of Silence Theory
Which theory describes the relationship between what the news media consider is
important and what the public considers important? - Answers - Agenda Setting
Which of the following research methods involves interpreting, categorizing, and
counting media messages to determine how often certain things occur in the media? -
Answers - Content Analysis
Which of the following media research methods is most useful in determining causality?
- Answers - Laboratory Experiments
, Centerwall studied individual TV ownership and the incidents of homicide in the U.S and
Canada. Which of the following best describes his findings? - Answers - Television
ownership was correlated with an increase in violence
Which of the following shows the evolution of media effects theory? - Answers - Bullet
theory to two-step flow to cumulative effects
Which of the following theories suggests that media effects on the public are filtered
through opinion leaders? - Answers - Two-Step Flow
In class, we watched a portion of the frontline video called Digital Nation. Which of the
following statements about multi-tasking did the producers seem to be making? -
Answers - College students are much worse at multitasking than they think
Which of the following research methods allows precise control of various factors but
does not resemble the real life situations in which subjects experience the media? -
Answers - Laboratory Experiments
According to uses and grats research, which of the following is not one of the motives
for media use? - Answers - All of the Above are examples of motives.
(Surveillance, Entertainment, Information Seeking, and Personal Identity)
Which of the following is a criticism of media violence research? - Answers - All of the
Above
(The measures of violence and aggression are inadequate; Researchers don't publish
the studies where they observe no links between violence and media; Researchers
don't use a clear definition of violence; Researchers don't consider other influences like
gender)
Which of the following is an example of protected speech? - Answers - False Ideas
Cable franchises are issued by.. - Answers - Local franchising authorities
Blanket licenses are used by most radio stations to allow them to.. - Answers - unlimited
airplay of any music in the licensing agency's catalog
FCC commissioners.. - Answers - have five-year terms
Which of the following is most closely associated with the FCC? - Answers - Its role is
part legislative, executive, and judicial
Which statement best describes the FCCs perspective of media ownership prior to
1980? - Answers - They were interesting in diversifying the voices available in the
electronic media industry.
