PRINCIPLES OF PUBLIC RELATIONS QUIZ 1
QUESTIONS WITH VERIFIED ANSWERS
Public relations is a strategic communication process that builds mutually
beneficial relationships between organizations and their publics - CORRECT
ANSWER What is public relations?
Deliberate, planned, performance, public interest, two-way communication,
strategic management of competition, and conflict - CORRECT ANSWER What is a
representative term of the definitions of public relations?
Counseling, research, media relations, publicity, employee/member relations,
public affairs, government affairs, issue management, financial relations, industry
relations, development/fundraising, multicultural relations/workplace diversity,
special events, and marketing communications - CORRECT ANSWER Which is a
component of public relations practice?
Advertising works exclusively through mass media outlets, addresses external
audiences, tries to sell a product or service, and is purchased media, while PR is
earned media, creates a favorable attitudes, uses a number of communication
tools, and addresses external and internal audiences - CORRECT ANSWER What
are the major differences between advertising and public relations?
Journalism should be objective, target a mass audience, and use one media
channel, while PR advocates the perspective of an organization, involves a
segmented audience, and uses a variety of channels - CORRECT ANSWER What are
the major differences between journalism and public relations?
, Integrating the activities of advertising, marketing, and public relations to create a
consistent message. Integration requires teamwork and the recognition that each
field has strengths that complement and reinforce one another. - CORRECT
ANSWER What is integrated communication? Why is it important?
Develop, provide, generate, pave, stretch, provide, establish, and help - CORRECT
ANSWER What is a goal of public relations?
Writing skills, research ability, planning expertise, problem-solving ability,
business/economics, competence, and expertise in social media - CORRECT
ANSWER What is an essential ability for public relations practitioner?
Years of experience, technician duties versus managerial, the nature of the
industry, size of the organization, and that women balance work and family more -
CORRECT ANSWER What are the factors that can explain the salary gap with
regard to gender?
Use technical "craft" skills to disseminate information, persuade, gather data, or
solicit feedback - CORRECT ANSWER What is a "technician" role of public relations
practitioners?
Organizational leadership and management, including developing the
organizational vision, corporate mission, strategic objectives, annual goals,
businesses, broad strategies, policies, and systems - CORRECT ANSWER What is an
"executive" role of public relations practitioners?
Achieving credibility with management, defining audiences and segmenting
publics, formulating strategy, testing messages, preventing crises, monitoring the
QUESTIONS WITH VERIFIED ANSWERS
Public relations is a strategic communication process that builds mutually
beneficial relationships between organizations and their publics - CORRECT
ANSWER What is public relations?
Deliberate, planned, performance, public interest, two-way communication,
strategic management of competition, and conflict - CORRECT ANSWER What is a
representative term of the definitions of public relations?
Counseling, research, media relations, publicity, employee/member relations,
public affairs, government affairs, issue management, financial relations, industry
relations, development/fundraising, multicultural relations/workplace diversity,
special events, and marketing communications - CORRECT ANSWER Which is a
component of public relations practice?
Advertising works exclusively through mass media outlets, addresses external
audiences, tries to sell a product or service, and is purchased media, while PR is
earned media, creates a favorable attitudes, uses a number of communication
tools, and addresses external and internal audiences - CORRECT ANSWER What
are the major differences between advertising and public relations?
Journalism should be objective, target a mass audience, and use one media
channel, while PR advocates the perspective of an organization, involves a
segmented audience, and uses a variety of channels - CORRECT ANSWER What are
the major differences between journalism and public relations?
, Integrating the activities of advertising, marketing, and public relations to create a
consistent message. Integration requires teamwork and the recognition that each
field has strengths that complement and reinforce one another. - CORRECT
ANSWER What is integrated communication? Why is it important?
Develop, provide, generate, pave, stretch, provide, establish, and help - CORRECT
ANSWER What is a goal of public relations?
Writing skills, research ability, planning expertise, problem-solving ability,
business/economics, competence, and expertise in social media - CORRECT
ANSWER What is an essential ability for public relations practitioner?
Years of experience, technician duties versus managerial, the nature of the
industry, size of the organization, and that women balance work and family more -
CORRECT ANSWER What are the factors that can explain the salary gap with
regard to gender?
Use technical "craft" skills to disseminate information, persuade, gather data, or
solicit feedback - CORRECT ANSWER What is a "technician" role of public relations
practitioners?
Organizational leadership and management, including developing the
organizational vision, corporate mission, strategic objectives, annual goals,
businesses, broad strategies, policies, and systems - CORRECT ANSWER What is an
"executive" role of public relations practitioners?
Achieving credibility with management, defining audiences and segmenting
publics, formulating strategy, testing messages, preventing crises, monitoring the
