PRINCIPLES OF MARKETING 17TH EDITION
FINAL PAPER EXAM PREP QUESTIONS AND
ANSWERS GUARANTEED TO PASS
◉ Selective Distortion
Answer: The tendency of people to interpret information in a way
that will support what they already believe.
◉ Selective Retention
Answer: The term for peoples tendency to remember good points
made about a brand they favor and forget good points made about
other brands.
◉ Delight Customers
Answer: Promise only what you can deliver. Deliver more than you
promise.
◉ Stages in Adoption process
Answer: Awareness
Interest
Evaluation
Trail
, Adoption
◉ Awareness
Answer: The consumer becomes aware of the new product but lacks
information about it.
◉ Interest
Answer: The consumer seeks information about the product.
◉ Evaluation
Answer: The consumer considers whether buying the new product
makes sense.
◉ Trial
Answer: The consumer tries the new product on a small scale to
improve his estimate of its value.
◉ Adoption
Answer: The consumer decides to make full and regular use of the
product.
◉ Marketing Reasearch
FINAL PAPER EXAM PREP QUESTIONS AND
ANSWERS GUARANTEED TO PASS
◉ Selective Distortion
Answer: The tendency of people to interpret information in a way
that will support what they already believe.
◉ Selective Retention
Answer: The term for peoples tendency to remember good points
made about a brand they favor and forget good points made about
other brands.
◉ Delight Customers
Answer: Promise only what you can deliver. Deliver more than you
promise.
◉ Stages in Adoption process
Answer: Awareness
Interest
Evaluation
Trail
, Adoption
◉ Awareness
Answer: The consumer becomes aware of the new product but lacks
information about it.
◉ Interest
Answer: The consumer seeks information about the product.
◉ Evaluation
Answer: The consumer considers whether buying the new product
makes sense.
◉ Trial
Answer: The consumer tries the new product on a small scale to
improve his estimate of its value.
◉ Adoption
Answer: The consumer decides to make full and regular use of the
product.
◉ Marketing Reasearch
