PRINCIPLES OF MARKETING 17TH EDITION
EXAMS SET COMPLETE QUESTIONS AND
ANSWERS EXPERT VERIFIED
◉ product
Answer: What a bundle of satisfaction refers to.
◉ Product (Define)
Answer: Anything that can be offered to a market for attention,
acquisition, use, or consumption that might satisfy a want or need.
◉ Types of consumer Products
Answer: Consumer Product
Convenience Product
Shopping Product
Specialty Product
Unsought Product
◉ Consumer Product
,Answer: A product bought by final consumers for personal
consumption.
◉ Convenience product
Answer: A consumer product that customers usually by frequently
and immediately and with minimal comparison and buying effort.
◉ Shopping Product
Answer: A consumer product that the customer, in the process of
selecting and purchasing, usually compares on such attributes as
suitability, quality, price and style.
◉ Specialty Product
Answer: A consumer product with unique characteristics or brand
identification for which a significant group of buyers is willing to
make a special effort.
◉ Unsought Product
Answer: A consumer product that the consumer either does not
know about or knows about but does not normally consider buying.
◉ Brand Trust
Answer: The promise that a company makes to consumers.
, ◉ Brand
Answer: A name, term, sign, symbol or design that identifies the
products or services of one seller or group of sellers and
differentiates them from those of their competitors.
◉ Packaging
Answer: Element of products marketing mix to attract buyers
through designing and producing the container or wrapper for a
product.
◉ Labeling
Answer: The category of product packaging that caused GAPs
customers to go ballistic when they introduced a redesign of their
familiar white text on a blue square.
◉ Product Line
Answer: A group of products that are closely related. Measured by
length.
◉ Product Mix/Product Portfolio
Answer: All of the product lines and items a particular seller offers
for sale. Measured by width.
◉ Brand Value
EXAMS SET COMPLETE QUESTIONS AND
ANSWERS EXPERT VERIFIED
◉ product
Answer: What a bundle of satisfaction refers to.
◉ Product (Define)
Answer: Anything that can be offered to a market for attention,
acquisition, use, or consumption that might satisfy a want or need.
◉ Types of consumer Products
Answer: Consumer Product
Convenience Product
Shopping Product
Specialty Product
Unsought Product
◉ Consumer Product
,Answer: A product bought by final consumers for personal
consumption.
◉ Convenience product
Answer: A consumer product that customers usually by frequently
and immediately and with minimal comparison and buying effort.
◉ Shopping Product
Answer: A consumer product that the customer, in the process of
selecting and purchasing, usually compares on such attributes as
suitability, quality, price and style.
◉ Specialty Product
Answer: A consumer product with unique characteristics or brand
identification for which a significant group of buyers is willing to
make a special effort.
◉ Unsought Product
Answer: A consumer product that the consumer either does not
know about or knows about but does not normally consider buying.
◉ Brand Trust
Answer: The promise that a company makes to consumers.
, ◉ Brand
Answer: A name, term, sign, symbol or design that identifies the
products or services of one seller or group of sellers and
differentiates them from those of their competitors.
◉ Packaging
Answer: Element of products marketing mix to attract buyers
through designing and producing the container or wrapper for a
product.
◉ Labeling
Answer: The category of product packaging that caused GAPs
customers to go ballistic when they introduced a redesign of their
familiar white text on a blue square.
◉ Product Line
Answer: A group of products that are closely related. Measured by
length.
◉ Product Mix/Product Portfolio
Answer: All of the product lines and items a particular seller offers
for sale. Measured by width.
◉ Brand Value
