Informative Promotion
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Increase awareness
Explain how product works
Suggest new uses
Build company image
Shopping Products
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product that requires COMPARISON shopping, because it is usually more
expensive and found in fewer stores (washers,dryers, tv's)
,How demand and supply establish price
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• Price equilibrium: price at which demand and supply are equal
• Elasticity of demand: Consumers' responsiveness or sensitivity to changes
in price.
major types of advertising
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institutional advertising
product advertising
selective
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a form of distribution achieved by screening dealers to eliminate all but a
few in any single area (only want it in select place)
empathy
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, caring, individualized attention to customers
tangibles
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physical evidence of the service
Functions of packaging
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Contain and protect
Promote
Facilitate storage, use and convenience
Facilitate recycling
Target Market
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A group of people or organizations for which the organization designs,
implements, and maintains a marketing mix to meet that group's needs.
Resulting in mutually satisfying exchanges.
"who's most likely to buy?"
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Increase awareness
Explain how product works
Suggest new uses
Build company image
Shopping Products
Give this one a try later!
product that requires COMPARISON shopping, because it is usually more
expensive and found in fewer stores (washers,dryers, tv's)
,How demand and supply establish price
Give this one a try later!
• Price equilibrium: price at which demand and supply are equal
• Elasticity of demand: Consumers' responsiveness or sensitivity to changes
in price.
major types of advertising
Give this one a try later!
institutional advertising
product advertising
selective
Give this one a try later!
a form of distribution achieved by screening dealers to eliminate all but a
few in any single area (only want it in select place)
empathy
Give this one a try later!
, caring, individualized attention to customers
tangibles
Give this one a try later!
physical evidence of the service
Functions of packaging
Give this one a try later!
Contain and protect
Promote
Facilitate storage, use and convenience
Facilitate recycling
Target Market
Give this one a try later!
A group of people or organizations for which the organization designs,
implements, and maintains a marketing mix to meet that group's needs.
Resulting in mutually satisfying exchanges.
"who's most likely to buy?"
