Product
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The width and depth of product assortment
A general merchandise store that carries 1-2 brands in many categories
A specialty store that carries 4-5 brands in one narrow category
Presentation
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Layout
, Atmosphere
Improving service delivery
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This involves a cycle of continuous improvement to serve customers how
and when they want to be served.
Increased communication with supply chain partners
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Previously, Target might have placed orders with suppliers when store
inventory was running low, hoping those suppliers had inventory to quickly
replenish Target's shelves. Now, Target can provide its suppliers weekly and
monthly demand projections so suppliers can plan production accordingly
and provide faster inventory replenishment.
_______ uses previous examples of ethical dilemmas and applies those rules to a current
ethical dilemma.
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Casuist ethical theory
,Restaurants
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Specialty retailers that focus on prepared food
Which component of the retailing mix relates to customer service and personal
selling?
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Personnel
pre-conventional morality
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The most basic level, asks "What is in it for me?"
Marketers may pursue one of the following four strategies:
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, Straight extension
Product invention
Product adaptation
Promotion adaptation
Standards of proper or acceptable behavior are known as _______.
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behavioral norms
supply chain management (SCM)
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a management system that coordinates and integrates all of the activities
performed by supply chain members into a seamless process, from the
source to the point of consumption, resulting in enhanced customer and
economic value
Automatic vending
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The use of machines to offer goods for sale
Allows marketers to tap into new audiences
Give this one a try later!
The width and depth of product assortment
A general merchandise store that carries 1-2 brands in many categories
A specialty store that carries 4-5 brands in one narrow category
Presentation
Give this one a try later!
Layout
, Atmosphere
Improving service delivery
Give this one a try later!
This involves a cycle of continuous improvement to serve customers how
and when they want to be served.
Increased communication with supply chain partners
Give this one a try later!
Previously, Target might have placed orders with suppliers when store
inventory was running low, hoping those suppliers had inventory to quickly
replenish Target's shelves. Now, Target can provide its suppliers weekly and
monthly demand projections so suppliers can plan production accordingly
and provide faster inventory replenishment.
_______ uses previous examples of ethical dilemmas and applies those rules to a current
ethical dilemma.
Give this one a try later!
Casuist ethical theory
,Restaurants
Give this one a try later!
Specialty retailers that focus on prepared food
Which component of the retailing mix relates to customer service and personal
selling?
Give this one a try later!
Personnel
pre-conventional morality
Give this one a try later!
The most basic level, asks "What is in it for me?"
Marketers may pursue one of the following four strategies:
Give this one a try later!
, Straight extension
Product invention
Product adaptation
Promotion adaptation
Standards of proper or acceptable behavior are known as _______.
Give this one a try later!
behavioral norms
supply chain management (SCM)
Give this one a try later!
a management system that coordinates and integrates all of the activities
performed by supply chain members into a seamless process, from the
source to the point of consumption, resulting in enhanced customer and
economic value
Automatic vending
Give this one a try later!
The use of machines to offer goods for sale
Allows marketers to tap into new audiences
