showrooming
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the practice of examining merchandise in a physical retail location without
purchasing it, and then shopping online for a better deal on the same item
marketing research
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the process of planning, collecting, and analyzing data relevant to a
marketing decision
, positioning
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developing a specific marketing mix to influence potential customers'
overall perception of a brand, product line, or organization in general
mystery shoppers
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researchers posing as customers who gather observational data about a
store
market Segmentation
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the process of dividing a market into meaningful, relatively similar, and
identifiable segments or groups
cross-tabulation
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Give this one a try later!
the practice of examining merchandise in a physical retail location without
purchasing it, and then shopping online for a better deal on the same item
marketing research
Give this one a try later!
the process of planning, collecting, and analyzing data relevant to a
marketing decision
, positioning
Give this one a try later!
developing a specific marketing mix to influence potential customers'
overall perception of a brand, product line, or organization in general
mystery shoppers
Give this one a try later!
researchers posing as customers who gather observational data about a
store
market Segmentation
Give this one a try later!
the process of dividing a market into meaningful, relatively similar, and
identifiable segments or groups
cross-tabulation
Give this one a try later!
