What are the roles in buying centers?
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Initiator
Influencers/evaluators
Gatekeepers
Decider
Purchaser
Users
What is the formula for stickiness?
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, Frequency X duration X site reach
What are important factors of relationship marketing?
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Loyal customers are more profitable than price-sensitive customers; long
term relationships build competitive advantage
What makes up Demographic segmentation?
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1. Age segmentation
2. Gender segmentation
3. Income segmentation
4. Ethnic segmentation
5. Family Life cycle segmentation
What is internal information search?
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Recalling information stored in one's memory.
What are the 3 types of buying situations?
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1. New buy- purchasing for the first time
2. Modified rebuy-purchaser wants change in the original good/service
3. Straight rebuy- purchaser reorders same good or service without
looking for new information or investigating other suppliers
What are the five Consumer Decision Making processes?
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1.Need Recognition
2. Information Search
3. Evaluation of alternatives
4. Purchase
5. Post-purchase behavior
What is subliminal perception (marketing implication)?
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Marketing/advertising messages to the subconscious.
What is greenwashing?
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Give this one a try later!
Initiator
Influencers/evaluators
Gatekeepers
Decider
Purchaser
Users
What is the formula for stickiness?
Give this one a try later!
, Frequency X duration X site reach
What are important factors of relationship marketing?
Give this one a try later!
Loyal customers are more profitable than price-sensitive customers; long
term relationships build competitive advantage
What makes up Demographic segmentation?
Give this one a try later!
1. Age segmentation
2. Gender segmentation
3. Income segmentation
4. Ethnic segmentation
5. Family Life cycle segmentation
What is internal information search?
Give this one a try later!
Recalling information stored in one's memory.
What are the 3 types of buying situations?
, Give this one a try later!
1. New buy- purchasing for the first time
2. Modified rebuy-purchaser wants change in the original good/service
3. Straight rebuy- purchaser reorders same good or service without
looking for new information or investigating other suppliers
What are the five Consumer Decision Making processes?
Give this one a try later!
1.Need Recognition
2. Information Search
3. Evaluation of alternatives
4. Purchase
5. Post-purchase behavior
What is subliminal perception (marketing implication)?
Give this one a try later!
Marketing/advertising messages to the subconscious.
What is greenwashing?
Give this one a try later!
